Katie Sweet — March 13, 2018 Follow @misskatiehrdy — March 13, 2018 rawpixel / Pixabay Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting … Continue reading Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy
Bob Woods — October 31, 2017 Follow @bobwoods — October 31, 2017 If you’re in business and using social to build your sales, you may have heard of LinkedIn‘s Social Selling Index. In case you haven’t heard of it, or wonder what it really is, here’s LinkedIn’s take on it: The Social Selling Index was … Continue reading Adjust Your Thinking About LinkedIn’s Social Selling Index
Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts. Megan Hannay on September 6, 2017 One of the most intimidating components of local, grassroots marketing is its variability. Whether you’re a local, … Continue reading Scale local by thinking vertically: 75 ways to orient a local campaign
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 geralt / Pixabay You may have heard of “design-based strategy” or read recently how design-led companies are seeing great success. But if you’re unfamiliar with the term and aren’t a creatively-minded person yourself, you might not fully appreciate what it means or how … Continue reading How Businesses Today Can Use Design Thinking to Drive Better Performance and Results
Megan Ritter — August 22, 2017 Follow @megmarieritter — August 22, 2017 freephotocc / Pixabay If your small business has found success, you’re probably asking yourself – what’s next? You’re always going to be limited with a single location. If the demand for your products/service is scalable (it could exist and succeed regardless of the … Continue reading Thinking of Franchising Your Small Business? Here Is What You Need To Know
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions. Giovanni Strocchi on April 3, 2017 From tears of joy to smiles of sadness, the holiday season can be an emotional rollercoaster for … Continue reading Start thinking now about how to tug at the heartstrings of your holiday shoppers
Thinking WAY Beyond The Banner by Mike Azzara, Op-Ed Contributor, March 16, 2017 Of course, better brands already think carefully about their raison d’être, their Purpose (with a capital P) and related core values, and they act mindfully to imbue that Purpose and those values into all aspects of their operations — with marketing, advertising … Continue reading Thinking WAY Beyond The Banner
In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive. Andrew Ruegger on March 13, 2017 Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next … Continue reading How marketers should be thinking about voice search
