InklyoFebruary 12, 2015 Wait, did she just say kids can teach us about conversion rate optimization (CRO)? Does she actually think that children can fathom the mysterious world of A/B testing and landing pages? That they have the capacity to navigate the jumble of red buttons versus blue ones, the seemingly arbitrary changes that result … Continue reading 8 Awesome Things Kids Can Teach Us About Conversion Rate Optimization
Laura NollFebruary 9, 2015 “What will he say today?” I wonder. I turn on my computer. I wait impatiently as it boots up. I go online and my breath catches in my chest until I hear three little words: you’ve got mail. I hear nothing, not even a sound on the streets of New York. … Continue reading 7 Things 1998 Can Teach You About Email Marketing
by Kari Pritchard February 6th, 2015 Kari Pritchard Kari is a Marketing Coordinator at Search Engine People. Her background in English and journalism inspires her to expand her experience in the fields of publishing, marketing and communications in a way that can help her continue to explore the digital world. The Super Bowl is exciting … Continue reading 5 Things I Learned About SEO From Watching The Super Bowl
Douglas BurdettJanuary 31, 2015 Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? Or that some traditional SEO agencies are diversifying into other services as quickly … Continue reading 6 Things Your Website Still Must Have To Get Found Online
Business.comJanuary 30, 2015 In today’s modern, more agile business landscape, many companies are choosing the flexibility of outsourcing over completing all tasks in-house. Although full-time employees may be necessary for mission-critical and ongoing projects, as well as filling managerial roles, independent contractors are being called on — now more than ever — to execute a … Continue reading Prior to Hire: Things to Consider When Bringing in Freelancers
Ajeet YadavJanuary 26, 2015 If you are a blogger then you will have heard about WordPress. In fact it is the most popular blogging platform globally and is used by more than 23.3% of the top 10 million websites as of January, 2015. It powers more than 60 million websites! But there is a new … Continue reading 10 Things All Bloggers Need to Know About the Latest Version of WordPress
Theo LevinsonJanuary 26, 2015 Here’s a good idea: stop trying to “get the word out.” If you think the only problem your brand is facing is visibility, then you’re wrong. Visibility is part of the problem. There are simply too many brands out there right now. In short; stop thinking of Facebook as an advertising … Continue reading Top 6 Things You Need To Be Doing On Facebook to Increase Your Brand
Allison BoccamazzoJanuary 18, 2015 So you created a blog and have been posting frequently. The good news is that you’re reaping the many benefits of your blogging efforts, from increased site traffic and lead conversion to bolstered brand awareness. But as any good marketer knows, you always have to be 10 steps ahead in the … Continue reading Google Analytics: Three Things You Can Do To Amplify Your Efforts
Amanda ClarkJanuary 9, 2015 Not so long ago, the Grammar Chic blog broke down the anatomy of the perfect Facebook post—listing a few things no Facebook post should be without. For some small business owners, though, it may be just as helpful to address it from the opposite angle, mentioning a few elements that you … Continue reading 5 Things to Remove From Your Facebook Posts Today
Scott BarnettJanuary 5, 2015 Welcome to 2015! One of my favorite things about January is the end of all the prediction posts and polls. With that said, it was interesting to see how many people and polls predicted that the top two needs for small and local business owners were increasing word of mouth and … Continue reading Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015
