Tag Archives: Things

CMS and Marketing Automation: 5 Things to Remember When Considering Integration

Tjeerd BrenninkmeijerMarch 7, 2015 These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation. Visitor to Lead Management + Lead to Revenue Management Content Marketing and Marketing Automation … Continue reading CMS and Marketing Automation: 5 Things to Remember When Considering Integration →

Five Things To Consider Before Taking Your Affiliate Program Global

Tyla CobbMarch 1, 2015 These days lots of retailers who are very successful in their native countries are looking to take their business abroad. For many e-commerce companies, affiliate programs are a major revenue driver and merchants anticipate they will be a key component of global expansion. Though technology has made it easier than ever … Continue reading Five Things To Consider Before Taking Your Affiliate Program Global →

8 Things The Top Mailbox Providers Really Want Email Marketers To Know

Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences. Steve Dille on February 24, 2015 There’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and future challenges, and we were recently able to get up close and personal with two — … Continue reading 8 Things The Top Mailbox Providers Really Want Email Marketers To Know →