Amy EdwardsApril 3, 2015 When you’ve finished a job interview, you’ll probably want to forget all about it, particularly if you don’t feel that it’s gone too well, but that’s actually the worst thing you can do. While the post-interview stage isn’t as important as the actual interview, it’s still pretty important because your actions … Continue reading 5 Things You Need To Do After Any Job Interview
Sarah GreesonbachApril 2, 2015 It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you achieve depend entirely on your ability to inspire, lead, and manage a team of individuals. For marketing … Continue reading Avoid Being a Bad Marketing Manager By Doing These 3 Things
James ClearMarch 31, 2015 In 1996, Southwest Airlines was faced with an interesting problem. During the previous decade, the airline company had methodically expanded from being a small regional carrier to one with a more national presence. And now, more than 100 cities were calling for Southwest to expand service to their location. At a … Continue reading Do Things You Can Sustain
Sue CockburnMarch 31, 2015 Mistakes happen! Business owners make them and employees make them. And just as important as fixing the mistake is how we handle the situation. How we handle mistakes made by a staff member or a team of people can build trust or tear it down. (Of course, this is just as true for … Continue reading Employee Engagement: When Things Go Wrong
Monique de MaioMarch 25, 2015 The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a future where these devices talk to each other to create an ideal user experience across all devices (from toasters to … Continue reading The Internet of Things Will Revolutionize Marketing
David WilsonMarch 25, 2015 Did you know that over 66 percent of all emails are now opened on mobile devices? And while the financial services industry has one of the highest mobile email open rates of any industry at 41 percent, click-throughs are among the lowest at two percent. One reason for the low click-throughs, … Continue reading 6 Things You Must Do To Create Mobile Email That Works
Tonya VinasMarch 24, 2015 B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said … Continue reading How Long Should Your Video Be? 3 Things To Consider
Personal Branding BlogMarch 24, 2015 Job interviews are your chance to explain your professional background plus your skills and impress the interviewer to get the job. Therefore, it is important to go there prepared and know what you should do and should not do. Some behaviors can hurt you and may prevent you getting the … Continue reading 5 Things Interviewers Hate The Most
Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty
Isabel WiliamsMarch 18, 2015 Social media is in constant flux and the only strategy for grasping its changing character lies in detailed research. The more we measure consumer behaviors, the more we can find out about how our audiences use social networks to interact with brands – and this knowledge, translated with the help of … Continue reading 10 Things About Social Media That You Probably Didn’t Know
