Tag Archives: Things

How Long Should Your Video Be? 3 Things To Consider

Tonya VinasMarch 24, 2015 B2B buyers’ attention spans continue to shrink, and videos are growing in popularity as effective content pieces in nurture strategies. According to Demand Gen Report’s 2014 B2B Content Preferences Survey, sharing of video content among B2B buyers is up 15% year-on-year, which heartily amplifies the 58% of B2B buyers who said … Continue reading How Long Should Your Video Be? 3 Things To Consider

5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty

Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty