Instagram Marketing 101

Paul Cook — January 1, 2017

Instagram was launched in 2010 and has grown a lot since then. It is currently one of the top five most used social media apps and has more than 100 million active users. A lot of small business owners, as well as big brands, use Instagram to market their products and services. If you want to learn how to market on Instagram, then here are some tips that can help you in promoting your business and getting new customers.

Getting Started

The first step is to make an Instagram account and pick a simple username (preferably your business name). Write a short description in your bio and make sure you add a link to your company’s website. You can even add hashtags that are related to your business in the description.

Following the Right Communities

When it comes to marketing on social media, it is important to engage with the right communities to increase the number of followers and to learn about marketing. You need to spend some time on Instagram so that you can see what your competitors are posting. You must observe the pictures they like and comment on, and the way they deal with their clients.

Mention Influential People and Brands in Your Posts

When posting new pictures, don’t forget to tag famous clients and brands as that will help you in increasing the number of your followers.

Use the right Hashtags

There are many ways in which you can use hashtags so that your pictures and account is viewed by more people. Here are some of them:

Add Hashtags to your Photo Description

You should add relevant hashtags to all your pictures along with a short description. You don’t need to tag every single word because that looks unsightly. Just keep it relevant and to the point.

Comment on Photos with Hashtags

If you use specific hashtags for your business then it is a good idea to click on them and spend time commenting on pictures of a similar nature from other accounts. Make appropriate comments and don’t forget to use the hashtag in the comment section of those pictures. This way it will be easier for people to find you.

Create or Use a Hashtag For An Event

If you want your event to gain exposure then create or use a hashtag for that event.

Promote Your Instagram Presence

In order to get Instafamous, you need to have a lot of followers so that you can market your products easily. Just make sure that your account is easily accessible so that people can go through your photos.

Learn More about How to Market on Instagram

It is important to know that every social media website is different. If you want to get started on Instagram, then you need to learn the basics so that you get hundreds of followers and a good number of likes and comments that will mark your presence on the platform. Make a marketing strategy and use the relevant tools when reaching out to your customers.

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