by Chandra Clarke Follow @Scribendi_IncSeptember 28, 2016 As everyone in the startup world knows, there’s no shortage of questions surrounding your day-to-day activities: How much funding are you looking to raise next round? What are your relationships like with your investors? What’s your staff size? What platforms are you using for marketing (with no budget)? … Continue reading 12 Questions Entrepreneurs Wish They Would Be Asked
by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update
How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers. Jeremy Smith on September 29, 2016 How well do you think you know the users who come to your website? Can you tell me … Continue reading Your best users: Where they are and how to find them
by Marco Sacca Follow @AccuraCastITSeptember 28, 2016 Education plays an important role in Business when it comes to finding the brightest minds to be the future leaders in our modern cathedral offices. But what is the current state of business education and what are the trends that could be changing the way young people enter … Continue reading How the UK is Changing the Way They Find New Business Leaders
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
by Amanda Murray Follow @amanda1murrayAugust 23, 2016 When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. … Continue reading DIY Websites for Small Businesses: Are They Worth it?
by Anthony BroveroAugust 9, 2016 Facebook hashtags can be a confusing topic for someone first getting into social media marketing. So we rounded up these fine social media experts to help clarify the hashtag’s role with Facebook marketing and what the appropriate uses are for your business. Social Media Experts Weigh In On The Facebook … Continue reading Facebook Hashtags: Where Do They Fit In Your Marketing Strategy?
by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got
by Taylor Pearson July 31, 2016 Follow @TaylorPearsonMeJuly 31, 2016 Man has suffered another loss in his more recent development inasmuch as the traditions which buttressed his behavior are now rapidly diminishing. No instinct tells him what he has to do, and no tradition what he ought to do; sometimes he does not even know … Continue reading Effectual Reasoning: The Little Known Method Entrepreneurs Use to Figure Out What They Want
by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say
