Tag Archives: They

Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do

eCommerce Metrics

Eric Samson — January 17, 2017 — January 17, 2017 Without a doubt, customer cart abandonment has become the chief nuisance of the online shopping business community. It’s estimated that an average 75% of online shopping cart purchases are abandoned with customers digitally filling up with products and then choosing to simply walk away. It … Continue reading Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do →

Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

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by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are? →

Mobile Apps and How They Make Your Digital Marketing Different

Mobile Apps

Adam Frankel — November 30, 2016 Follow @FrankelInteract— November 30, 2016 What makes mobile apps a smart choice for business? Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest. While your competitors might try improving the website experience, strengthen technology infrastructure and … Continue reading Mobile Apps and How They Make Your Digital Marketing Different →

Study says only 8 percent of shoppers using retailer apps, should they give up?

Retail Marketing

No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016   It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up? →

12 Questions Entrepreneurs Wish They Would Be Asked

Entrepreneur Tools

by Chandra Clarke Follow @Scribendi_IncSeptember 28, 2016 As everyone in the startup world knows, there’s no shortage of questions surrounding your day-to-day activities: How much funding are you looking to raise next round? What are your relationships like with your investors? What’s your staff size? What platforms are you using for marketing (with no budget)? … Continue reading 12 Questions Entrepreneurs Wish They Would Be Asked →

Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update

Google Penalties

by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update →

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