Jeremy York — July 21, 2017 — July 21, 2017 55am / Pixabay Most people are familiar with the term job description. It is the document that outlines items such as job responsibilities, experience, education, skills, etc. A dreaded document that most managers hate to prepare or fail to see the overall importance of having … Continue reading Job Descriptions—Are They Really Necessary?
Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
Eric Samson — July 10, 2017 Follow @ericbsamson — July 10, 2017 Free-Photos / Pixabay It can’t be overstated: finding good employees in the digital marketing sector is becoming increasingly more difficult. There is a noticeable and prevalent skills gap between entry level job requirements and entry level candidate’s knowledge and experience. According to Marketing … Continue reading 8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired
Ryan Scott — June 25, 2017 Follow @causecast — June 25, 2017 Unsplash / Pixabay We live in an era of increased telecommuting, and employees love it that way. Global Analytics Workplace estimates that roughly 3.7 million employees (2.8% of the workforce) now work from home at least half the time, 50% of the US … Continue reading Employees Love Working from Home. But Are They Engaged?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward. Nadine Dietz & Erica Seidel on June 22, 2017 When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how … Continue reading CMOs at the wheel: How are they Driving the Modern Marketing Organization?
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
Jennifer Gwinnutt — May 26, 2017 Follow @Jenniferrgwin94— May 26, 2017 When iWeb visited IRX 2017 last month, we picked up on a wealth of exciting and upcoming trends that are predicted to emerge from the world of eCommerce in the immediate future. One speech that really stood out for us was from Nick Wilsdon, … Continue reading What Are Featured Snippets And How Do They Affect SEO?
Geri Rebstock — May 18, 2017 — May 18, 2017 In the past, we talked about the role of customer segmentation and how breaking up your target audience into small groups – or segments – can help you create the kinds of personalized campaigns that build customer engagement. At its very core, segmentation divides your … Continue reading 16 Signals: Understanding Business And Contact Attributes and What They Can Do
Tom Farrell — May 9, 2017 — May 9, 2017 It’s a puzzle as old as the hills. With all the many and various features and innovative products your business rolls out – how do you know which ones your customers actually appreciate? And perhaps more importantly, which ones tend to lead those customers on … Continue reading What Features Make The Most Difference To Your Users? And How Do You Make Sure They Find Them?
