Jennifer Gwinnutt — May 26, 2017 Follow @Jenniferrgwin94— May 26, 2017 When iWeb visited IRX 2017 last month, we picked up on a wealth of exciting and upcoming trends that are predicted to emerge from the world of eCommerce in the immediate future. One speech that really stood out for us was from Nick Wilsdon, … Continue reading What Are Featured Snippets And How Do They Affect SEO?
Geri Rebstock — May 18, 2017 — May 18, 2017 In the past, we talked about the role of customer segmentation and how breaking up your target audience into small groups – or segments – can help you create the kinds of personalized campaigns that build customer engagement. At its very core, segmentation divides your … Continue reading 16 Signals: Understanding Business And Contact Attributes and What They Can Do
Tom Farrell — May 9, 2017 — May 9, 2017 It’s a puzzle as old as the hills. With all the many and various features and innovative products your business rolls out – how do you know which ones your customers actually appreciate? And perhaps more importantly, which ones tend to lead those customers on … Continue reading What Features Make The Most Difference To Your Users? And How Do You Make Sure They Find Them?
Brett Morgan — April 13, 2017 Follow @gothamCulture— April 13, 2017 Newsflash: People aren’t possessions. So why do we insist on treating workers like commodities? Once upon a time, employees and companies enjoyed a mutually beneficial relationship. Workers stayed with one company for their entire careers, taking pride in their output and putting their noses … Continue reading Are They Employees or Widgets? The Results of People-as-Commodity Cultures
Dan Shewan — March 31, 2017 — March 31, 2017 It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship. What am I talking about? … Continue reading Trust Signals: How They Work & When to Use Them
Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel. Josh Todd on March 31, 2017 Picture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to New Orleans by … Continue reading Reaching users wherever they are
Larry Klein — March 8, 2017 Follow @wealthyFA— March 8, 2017 I have been skeptical about social media from the get-go. It seems to me a great branding tool for large companies, but far less useful for small businesses or solopreneurs. Most everything you read is positive about social media for business expansion. Proponents herald … Continue reading What They Never Tell Solopreneurs About Social Media
Amanda Clark — February 24, 2017 Follow @GrammarChicInc— February 24, 2017 Here’s a hypothetical for you: Say you’re looking to purchase a new product of some kind, but you don’t really know much about it, or where to get it. You need to gather some information. You need to do some research. So where do … Continue reading Big Changes to Google’s Star Systems (And What They Mean for You)
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers. Barry Levine on February 13, 2017 Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using it. That was the big takeaway from a … Continue reading Report: Marketers like AI-based tools, but think they already have them
Mark Parent — January 20, 2017 Follow @inbound281— January 20, 2017 When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field of Dreams, you thought that if you built it, they would come. But what happens when your website isn’t delivering the … Continue reading Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes
