Amanda Clark — February 24, 2017 Follow @GrammarChicInc— February 24, 2017 Here’s a hypothetical for you: Say you’re looking to purchase a new product of some kind, but you don’t really know much about it, or where to get it. You need to gather some information. You need to do some research. So where do … Continue reading Big Changes to Google’s Star Systems (And What They Mean for You)
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers. Barry Levine on February 13, 2017 Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using it. That was the big takeaway from a … Continue reading Report: Marketers like AI-based tools, but think they already have them
Mark Parent — January 20, 2017 Follow @inbound281— January 20, 2017 When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field of Dreams, you thought that if you built it, they would come. But what happens when your website isn’t delivering the … Continue reading Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes
Eric Samson — January 17, 2017 — January 17, 2017 Without a doubt, customer cart abandonment has become the chief nuisance of the online shopping business community. It’s estimated that an average 75% of online shopping cart purchases are abandoned with customers digitally filling up with products and then choosing to simply walk away. It … Continue reading Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do
by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
Adam Frankel — November 30, 2016 Follow @FrankelInteract— November 30, 2016 What makes mobile apps a smart choice for business? Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest. While your competitors might try improving the website experience, strengthen technology infrastructure and … Continue reading Mobile Apps and How They Make Your Digital Marketing Different
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016 It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up?
Personal Branding Blog — November 1, 2016 — November 1, 2016 Articles are always suggesting to review analytics of every type. This includes the number of likes and shares of our postings. Unfortunately, unless popularity is consistent, it becomes disheartening to see low figures when it comes to “likes”. One source rarely provides the … Continue reading Who Likes You and Where Do They Congregate?
Denise Chan — October 31, 2016 Follow @denisechan26— October 31, 2016 Once a year on Hallow’s Eve, things get spooky as day gives way to night. Ghouls and goblins come out to roam the streets. A chill settles in the air. This year, social media managers are taking to the street, too, with no tricks, … Continue reading Revenge of the Social Media Managers: What They Would Say if They Could
by Shane DobbingOctober 3, 2016 It is often said that before you can really achieve any of your goals, you must experience failure first. In fact, in Robert Kennedy’s famous Day of Affirmation Speech in Cape Town on 6th June 1966, he said, “Only those who dare to fail greatly can ever achieve greatly.” This … Continue reading 10 Entrepreneurs Who Failed Before They Found Success [Infographic]
