No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016 It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up?
Personal Branding Blog — November 1, 2016 — November 1, 2016 Articles are always suggesting to review analytics of every type. This includes the number of likes and shares of our postings. Unfortunately, unless popularity is consistent, it becomes disheartening to see low figures when it comes to “likes”. One source rarely provides the … Continue reading Who Likes You and Where Do They Congregate?
Denise Chan — October 31, 2016 Follow @denisechan26— October 31, 2016 Once a year on Hallow’s Eve, things get spooky as day gives way to night. Ghouls and goblins come out to roam the streets. A chill settles in the air. This year, social media managers are taking to the street, too, with no tricks, … Continue reading Revenge of the Social Media Managers: What They Would Say if They Could
by Shane DobbingOctober 3, 2016 It is often said that before you can really achieve any of your goals, you must experience failure first. In fact, in Robert Kennedy’s famous Day of Affirmation Speech in Cape Town on 6th June 1966, he said, “Only those who dare to fail greatly can ever achieve greatly.” This … Continue reading 10 Entrepreneurs Who Failed Before They Found Success [Infographic]
by Chandra Clarke Follow @Scribendi_IncSeptember 28, 2016 As everyone in the startup world knows, there’s no shortage of questions surrounding your day-to-day activities: How much funding are you looking to raise next round? What are your relationships like with your investors? What’s your staff size? What platforms are you using for marketing (with no budget)? … Continue reading 12 Questions Entrepreneurs Wish They Would Be Asked
by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update
How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers. Jeremy Smith on September 29, 2016 How well do you think you know the users who come to your website? Can you tell me … Continue reading Your best users: Where they are and how to find them
by Marco Sacca Follow @AccuraCastITSeptember 28, 2016 Education plays an important role in Business when it comes to finding the brightest minds to be the future leaders in our modern cathedral offices. But what is the current state of business education and what are the trends that could be changing the way young people enter … Continue reading How the UK is Changing the Way They Find New Business Leaders
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
by Amanda Murray Follow @amanda1murrayAugust 23, 2016 When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. … Continue reading DIY Websites for Small Businesses: Are They Worth it?
