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Facebook Hashtags: Where Do They Fit In Your Marketing Strategy?

Marketing Strategy

by Anthony BroveroAugust 9, 2016 Facebook hashtags can be a confusing topic for someone first getting into social media marketing. So we rounded up these fine social media experts to help clarify the hashtag’s role with Facebook marketing and what the appropriate uses are for your business. Social Media Experts Weigh In On The Facebook … Continue reading Facebook Hashtags: Where Do They Fit In Your Marketing Strategy? →

Segmentation — Show Them What They Want, Not Just What You’ve Got

Marketing Segmentation

by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got →

Effectual Reasoning: The Little Known Method Entrepreneurs Use to Figure Out What They Want

Entrepreneur Tools

by Taylor Pearson July 31, 2016 Follow @TaylorPearsonMeJuly 31, 2016 Man has suffered another loss in his more recent development inasmuch as the traditions which buttressed his behavior are now rapidly diminishing. No instinct tells him what he has to do, and no tradition what he ought to do; sometimes he does not even know … Continue reading Effectual Reasoning: The Little Known Method Entrepreneurs Use to Figure Out What They Want →

SAINT Myth No. 1: Classification Reports Always Mean What They Say

Reports

by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say →

Famous Content Marketers Tell How They Generate Ideas

Content Management

By Jonny Ross  July 18th, 2016  Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build long term relationships with potential clients and customers online. … Continue reading Famous Content Marketers Tell How They Generate Ideas →

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