Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Laura Collins on July 20, 2016 Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination … Continue reading Expanded Text Ads: Are they living up to the hype?
by Dale Keipert July 18, 2016 Follow @360InteractiveJuly 18, 2016 Reading Time: 3 minutes With all of the talk these days about marketing automation, which uses email as one of its primary channels, I thought it might be a good idea to look at a couple of best practice concepts for handling unsubscribes and spam … Continue reading Why They Unsubscribe
By Jonny Ross July 18th, 2016 Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build long term relationships with potential clients and customers online. … Continue reading Famous Content Marketers Tell How They Generate Ideas
by John Motavalli, Columnist, June 29, 2016 As mobile advertising is poised to overtake desktop revenue next year, one advantage is clearly evident — the ability to micro-target a mobile ad. It’s long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Continue reading Target Google: How To Hit Customers Where They Shop
by Erika Dickstein June 29, 2016 Follow @springinsightJune 29, 2016 You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt … Continue reading Email Marketing: They Really Aren’t that Into Me
by Chris Monaco May 21, 2016May 21, 2016 The availability of choice and supply and demand are hallmarks of any customer marketplace, and asset management is no different, as the industry is quickly becoming one that offers as much variety as those that sell mobile devices or caffeinated beverages. With an expected peak of $ … Continue reading Give the People What They Want: Multi-Asset Investments
by Wendy Lindars May 3, 2016 Follow @enx2marketingMay 3, 2016 Just as web designers and SEO specialists can go head to head on issues, the same can be said about PPC and SEO people. For those who don’t know, PPC is short of pay-per-click campaigns. These are the ads that you see on search engines … Continue reading PPC vs. SEO: Why Can’t They Be Friends?
by Jordan Lore April 13, 2016April 13, 2016 Popups work. So let’s just fast forward through all that “popups are so annoying and can’t actually work!” malarkey, can we? Aweber found in one case study that switching to a popup form compared to a sidebar form increased email sign-ups by 1,375%. If you want a … Continue reading 5 Smart E-Commerce Entry Popup Examples and Why They Work
by Juli Durante April 12, 2016April 12, 2016 There are two kinds of blog posts: the standard, run-of-the-mill posts that perform reasonably well but don’t bring traffic to your website long-term and the shiny gems that bring in more and more visits over time. Those “shiny gems” are called “Compounding Blog Posts”. Instead of decaying, … Continue reading The Science of Compounding Blog Posts and How They Boost Your Traffic
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. Matthew Barby on April 8, 2016 SEO … Continue reading What they don’t tell you about SEO
