Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn’t get lost in the noise. Tony Toubia on October 23, 2017 A lot of customers naturally have their sights set on the December holidays, when they can enjoy the … Continue reading Offers they can’t refuse: Strategies to stand out on Black Friday
Brooke B. Sellas — September 28, 2017 Follow @madSMscientist — September 28, 2017 I keep hearing about Instagram Engagement Pods. “Are they worth it?” “Do you know of one I can join?” “These pods are my only source of engagement!” I’m here to unleash some #RealTalk on these Instagram Engagement Pods and tell you to … Continue reading What Are Instagram Engagement Pods (And Do They Work)?
By Matthew Murray September 27th, 2017 “Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where … Continue reading Dynamic Adwords: Show The Customer What They Want To See
Jeremy York — July 21, 2017 — July 21, 2017 55am / Pixabay Most people are familiar with the term job description. It is the document that outlines items such as job responsibilities, experience, education, skills, etc. A dreaded document that most managers hate to prepare or fail to see the overall importance of having … Continue reading Job Descriptions—Are They Really Necessary?
Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
Eric Samson — July 10, 2017 Follow @ericbsamson — July 10, 2017 Free-Photos / Pixabay It can’t be overstated: finding good employees in the digital marketing sector is becoming increasingly more difficult. There is a noticeable and prevalent skills gap between entry level job requirements and entry level candidate’s knowledge and experience. According to Marketing … Continue reading 8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired
Ryan Scott — June 25, 2017 Follow @causecast — June 25, 2017 Unsplash / Pixabay We live in an era of increased telecommuting, and employees love it that way. Global Analytics Workplace estimates that roughly 3.7 million employees (2.8% of the workforce) now work from home at least half the time, 50% of the US … Continue reading Employees Love Working from Home. But Are They Engaged?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward. Nadine Dietz & Erica Seidel on June 22, 2017 When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how … Continue reading CMOs at the wheel: How are they Driving the Modern Marketing Organization?
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
