Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over. Nate Elliott on March 27, 2018 Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long … Continue reading Advertisers didn’t leave YouTube, and they won’t leave Facebook
Taylor Gordon — March 9, 2018 — March 9, 2018 TheDigitalArtist / Pixabay The first hurdle to overcome when you decide to add coaching to your business is actually signing on clients to coach. Sales activities will likely be taking up most of your energy in the beginning so you can increase your roster of … Continue reading How to Hold Your Coaching Clients Accountable So They See Results
Dave Orecchio — March 8, 2018 Follow @HighTechMKT — March 8, 2018 If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing feeling in your gut telling you you’re late to online marketing and you’re probably losing a significant amount of business … Continue reading Your Competitors Are Improving the Way They Market Online, Should You?
Nick Leffler — February 23, 2018 Follow @exprance — February 23, 2018 geralt / Pixabay If you’ve ever been to a business blog, news site, or pretty much anywhere on the internet you’ve probably run into an expert roundup. Using expert roundups for Search Engine Optimization (SEO) has been popular for a few years now. … Continue reading Is An Expert Roundup For SEO Worth The Effort? Do They Work?
By Joe Ryan February 6th, 2018 Synopsis: Did you know that you might be spending more time and money on demographics that may end up not being effective and miss nearly 70% in mobile search revenue if you fail to take into consideration the intent of the consumers? In 2017, marketers will concentrate more … Continue reading Search Marketing: The Art And Science Of Giving People What They Want
Michael Heller — January 17, 2018 — January 17, 2018 geralt / Pixabay There is no denying that employees want feedback, but that doesn’t mean they are craving reviews. Even HR leaders and managers are catching on to the disadvantages of waiting for an annual, or even bi-annual review. The best way to help employees … Continue reading How to Give Employees the Feedback They Need
With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust. Brian Solis on January 2, 2018 The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s … Continue reading Empowered consumers are searching for the best and worst brands before they buy
Aaron Agius — November 21, 2017 Follow @IAmAaronAgius — November 21, 2017 Stock photo User experience (UX) is arguably the most important component of a website or app. Nielsen Norman Group explains that it impacts every single element, and factors in heavily to a user’s perception of a brand. This affects everything from engagement and … Continue reading How To Fix User Experience (UX) Issues Before They Cost You Customers
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t
As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 8 practical takeaways to boost search rank. Wesley Young on November 7, 2017 SEO for local business has gone through a number of changes. First, local businesses … Continue reading SEO ranking factors for 4 business verticals and what they mean for local businesses
