JJ Tyson — October 29, 2018 — October 29, 2018 With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to … Continue reading On-Entry Strategies and Why They Scare Customers Away
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YouTube gives users more ways to track the amount of time they spend on the app
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Amy Gesenhues on August 27, 2018 YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen … Continue reading YouTube gives users more ways to track the amount of time they spend on the app
Should marketers own programmatic accounts as they do with SEM & Social?
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018 Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?
The New Frontier of Online Accessibility: 508 Compliance Standards and What They Mean for You
John Conover — June 29, 2018 — June 29, 2018 Change in the broad space of the internet is like a constantly revolving door. One minute you’re wondering if the investment is worth it. The next minute, you’re in the market for a site revamp because, just like fashion, trends change. Then, thanks to tablets … Continue reading The New Frontier of Online Accessibility: 508 Compliance Standards and What They Mean for You
One Reason Some Freelancers Fail Before They Even Start
Taylor Gordon — June 14, 2018 — June 14, 2018 geralt / Pixabay Aspiring business owners are usually in awe of what I do. They wonder how I’m able to land jobs and make a full-time living from home. I’ve been there. I’ve seen my friends and other freelancers I admire making way more money … Continue reading One Reason Some Freelancers Fail Before They Even Start
As Banks Promote Zelle, They Start Winning the P2P Race
Fred Ulrich — June 1, 2018 — June 1, 2018 The old adage “slow and steady wins the race” might be very apt for how banks have approached P2P payments. While Millennials were flocking to Venmo and the Cash App to split restaurant bills and pay one another back for other purchases, FIs were locked … Continue reading As Banks Promote Zelle, They Start Winning the P2P Race
Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses
Chris Pentago — June 1, 2018 — June 1, 2018 Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with the famous quote “If you build it he will come.” Too many people used variations of this quote for running a business. A similar quote … Continue reading Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses
Industrial Banks: What Are They and How Do They Impact the Economy?
Charles Knadler — May 29, 2018 Follow @enerbank — May 29, 2018 “The fintechecosystem that sprung up in the wake of the 2008 financial crisis has grown and matured. The early companies developing and marketing fintechapplications (fintechs) set out to disrupt or displace traditional banks. But fintechshave largely come to see banks as partners in … Continue reading Industrial Banks: What Are They and How Do They Impact the Economy?
Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy
Todd Kunsman — April 27, 2018 Follow @OhSoFreshMusic — April 27, 2018 Is your company’s social content getting buried with little engagement? Does your company’s social strategy need a boost? If those two questions come to mind or you are looking for new ways to improve your social media strategy, then you came to the … Continue reading Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy
4 PPC Metrics That Get More Attention Than They Deserve
Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve
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