Tag Archives: They

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

Branding Lessons

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan  @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts →

Spamtraps 101: What they Are, Why You Hit Them, & What to Do About It

Management Excellence

Austin Bliss — May 29, 2020 What Is A Spamtrap? Spamtrap email addresses are “dummy” (but fully functional and deliverable) email addresses used for the express purpose of attracting spam. Any messages hitting these addresses are considered unsolicited bulk email. To summarize: A spamtrap is a valid, deliverable email address that is exclusively used to … Continue reading Spamtraps 101: What they Are, Why You Hit Them, & What to Do About It →

What are enterprise workflow and project management tools and how do they help marketers?

Project Management

Accountability and transparency are two of the benefits these solutions offer. Pamela Parker on May 11, 2020 The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore … Continue reading What are enterprise workflow and project management tools and how do they help marketers? →

Using Chaos Engineering to Root Out Failures Before they Become Outages

Change Management

Deven Samant — April 30, 2020 The COVID-19 pandemic has highlighted stark weaknesses inherent in systems we take for granted most of the time. An approach that is rapidly gaining ground in digital engineering circles is chaos engineering, a way of building resilience and protect against unforeseen interruptions in service. When it comes to the … Continue reading Using Chaos Engineering to Root Out Failures Before they Become Outages →

How to Give Work from Home Call Center Agents the Support and Resources they Need to Keep Your Business Functioning at Its Best

Business Development

Veronica Krieg — March 21, 2020 The world we live in is demanding a remote workforce. And past trends show, as employees get more flexibility, they never want to give it back. Buffer’s State of Remote Work in 2020 report found that almost every employee who works remotely, a whopping 98%, want to continue remote … Continue reading How to Give Work from Home Call Center Agents the Support and Resources they Need to Keep Your Business Functioning at Its Best →

WPP wants to train 50K employes on AI. Here’s how they plan to do it.

Employee Training

CTO Stephan Pretorius lifts the curtain on the holding company’s large-scale training plans and sheds light on how his team is able to break down barriers across business units. Amy Gesenhues on March 20, 2020 Last month, WPP, the holding company for multiple agencies and networks including Oglivy, GroupM and Kantar, released its annual results … Continue reading WPP wants to train 50K employes on AI. Here’s how they plan to do it. →

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