Bud Hennekes January 25, 2021 The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. But with the daily demands of most marketing professionals, it’s often an uphill battle to take … Continue reading How the Best Marketers Get Ahead: They Make Time to Learn
What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why
Tina Dahmen January 18, 2021 You always wanted to create an online course but you have no idea which topic to choose and how to find profitable online course ideas? Does your thought process look like something like this?: Thought 1: Oh I really want to create an online course… Thought 2: But who would … Continue reading Awesome Online Course Ideas For 2021 & How They Work
Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil by Laurie Sullivan @lauriesullivan, January 7, 2021 Facebook, Snapchat, and Twitter will feel the recoil from brands pulling advertising budgets amidst negative news reports and posts from people on the platforms. But not all social media platforms see their users posting negative … Continue reading Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Mike Kappel October 23, 2020 This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going … Continue reading For a Successful Holiday Season, Meet Your Customers Where They Are
Brad Smith October 4, 2020 Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a … Continue reading The 17 Best Display Ads of 2020 (And Why They Work)
Veronica Krieg September 28, 2020 2020 didn’t cancel National Customer Service Week. The festivities are set for October 5-9, and it’s up to you to celebrate your team, no matter where they’re working. I blinked in March and now somehow we’re finalizing our plans for Q4. This year, we’ve been robbed of ritual. We were … Continue reading Customer Service Week is October 5-9: Learn 5 Ways to Celebrate Your Virtual Agents When They Need it Most (Thanks, 2020)
Color-Coded Maps Tell Marketers Where They Need To Increase Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2020 Commerce Signals, a Verisk Financial company, has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. The color-coded map in a dashboard — … Continue reading Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Gary Schirr September 1, 2020 Last week on this blog I posted a video of a panel discussion on remote working. As a part of the panel, I conducted a survey of attendees and LinkedIn followers that showed favorable experience with remote work during the pandemic. Sixty-five percent of respondents to the survey felt that … Continue reading The Dark Side of Remote Work – Do They Really Need YOU?
Steven Imke August 16, 2020 As a business owner, planning for the future can be scary. Every little decision you have to make seems to complicate another. At some point, hopes turn into fears and insecurities, and panic sets in, leading to feelings of being overwhelmed. I know, I’ve been there, in fact, all business … Continue reading What Are SMART Goals and Why Are They Important?
