Laurie Sullivan @lauriesullivan, (June 12, 2015) Marketers assume they know how consumers search, but they need to challenge their assumptions. Nathan Safran, CEO at Blue Nile Research, sent that message during a presentation Thursday at the MediaPost Search Insider Summit. He said tools are valuable, but they lull marketers into a false sense of security. … Continue reading How Search Marketers Must Challenge Their Assumptions
Brian WallaceJune 8, 2015 Have you ever googled your own name to see what comes up? Go do it now, we’ll wait. Did you get some unexpected or irrelevant search results? That’s why it’s so important to maintain your online reputation, especially if you are wealthy or influential. If you do any philanthropic work, you’ll … Continue reading How Do The Wealthy Manage Their Online Reputations? (Infographic)
Jeff FerminJune 7, 2015 Job satisfaction numbers throughout North America are fairly low. The people at the bottom of the organizational totem poll are facing copious amounts of stress from work. Where the people at the top get to sit pretty, give orders and use people to enforce their word. There’s something off about the … Continue reading Are Businesses Really Doing Their Best To Retain Employees?
Lyena Solomon June 2nd, 2015 . My search for “Who should I follow on Twitter” produced 1,220,000,000 results in 0.52 seconds. Clearly, the Internet has a lot of advice on the topic. Every post had one thing in common – the featured influencers were selected by the number of followers. They use promotional style … Continue reading Social Media Experts To Follow On Twitter (That Manage Their Own Accounts)
Eric HammisMay 26, 2015 With digital marketing, everything is in a constant state of change, and the same goes for landing pages. Your landing page is the first page many people see, which means that page is going to either further lead a visitor down the marketing funnel or make them jump ship. Hopefully your … Continue reading New Trends Finding Their Way To Landing Pages
Declan PeltierMay 9, 2015 More often we are seeing in the news Facebook rear its head as a valid source in the court of law. This is causing lawyers, judges, companies and organizations to review their policy manuals, and look at who they employ and how they interact on Social Media, and what they will … Continue reading 3 Powerful Reasons Why Anyone In Business Should Guard Their Social Media
Kate FunkApril 30, 2015 Instagram ticks all the boxes for an app that managed to pick the top trends on the web. Social, mobile and visual. When it started it didn’t even have a website. It was just an app. That has now been fixed. The pervasive social media networks have become a marketing trend … Continue reading 8 Top Instagram Accounts Marketers Need To Keep Their Eye On
Agu de MarcoApril 30, 2015 Getting a viewer to click on your video once requires ingenuity; getting a viewer to click continually requires a methodical approach. It’s no secret that in today’s marketing world video is the best way to engage possible clientele. But what do you need to do in order to maintain your … Continue reading 6 Tips On How To Keep Your Viewers Once You’ve Gotten Their Attention
Mickie E KennedyApril 30, 2015 If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and we’re just posting in it. But is that … Continue reading 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI
Mike CubberlyApril 29, 2015 Content marketing, as we all know, is as crucial to a successful modern-day marketer as a telephone is to a sales person. A company may have great marketers and a library of decent content, but without a master plan in place, that content may never see the eyes of who really, … Continue reading Blogs or Bust! 4 Reasons Why You Can’t Ignore Their Importance
