Agu de MarcoApril 30, 2015 Getting a viewer to click on your video once requires ingenuity; getting a viewer to click continually requires a methodical approach. It’s no secret that in today’s marketing world video is the best way to engage possible clientele. But what do you need to do in order to maintain your … Continue reading 6 Tips On How To Keep Your Viewers Once You’ve Gotten Their Attention
Mickie E KennedyApril 30, 2015 If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and we’re just posting in it. But is that … Continue reading 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI
Mike CubberlyApril 29, 2015 Content marketing, as we all know, is as crucial to a successful modern-day marketer as a telephone is to a sales person. A company may have great marketers and a library of decent content, but without a master plan in place, that content may never see the eyes of who really, … Continue reading Blogs or Bust! 4 Reasons Why You Can’t Ignore Their Importance
Andrew MaceyApril 28, 2015 Understanding the buyer’s journey is a key component for all companies, especially ones that sell VOIP services. In a competitive and technical industry, prospects are inundated with sales calls and marketing collateral on a daily basis, so as a marketer, knowing how your audience purchases is very important. The buyer’s journey … Continue reading 4 Steps for VOIP Services Companies to Understand their Buyer’s Journey
Brian HughesApril 24, 2015 With more than 300 million active monthly users, Instagram is one of the hottest social media apps. The average Instagram user spends 21 minutes per day using the app. That’s a lot of time for an app that just shows images and has virtually no desktop presence, writes Econsultancy’s David Moth – and … Continue reading 3 Ways B2B Companies Can Build Their Brand with Instagram
Andrew PaulApril 20, 2015 First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email is previewed in an email client. Many desktop, web and mobile email clients provide them to give the recipient a little more information, before they open … Continue reading Understanding Preheaders And Their Importance In Your Marketing Emails
Felicia SpahrApril 19, 2015 This guest post was submitted by Felicia Spahr. Back when I was a marketing consultant, I was quick to become a student of any persuasion books I could get my hands on. Like most salespeople, reading Robert Cialdini’s Influence changed how I thought about the art of getting people to do … Continue reading How to Get Your Prospect to Create Their Own Urgency to Buy
Agu de MarcoApril 3, 2015 You know it’s important to use video in your marketing campaigns to increase engagement and conversions, however, marketing with video can be intimidating at first. So where do you begin? We reached out to some of the top video marketing experts and asked them to share their #1 tip to … Continue reading How to Get Started with Video: 17 Marketing Experts Share Their Advice
Kim GeorgeMarch 24, 2015 Over the last few weeks, I have been running a survey to get a better understanding of what entrepreneurs are struggling with these days. The results – which came in thanks to responses from fellow entrepreneurs and small business owners via Google Plus, Twitter and my current subscribers were different– yet … Continue reading 7 Common Obstacles That Entrepreneurs Struggle With In Their Businesses
John FakatselisMarch 24, 2015 We’ve had many debates within our team about tracking buyer activity: when they open emails, access portals, view documents, view specific pages for X amount of time. We track all of that with our solutions, but for years now, we’ve been reluctant to expose the information—to make it part of our … Continue reading Catching Buyers in Their Moment of Interest
