A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal. Amy Gesenhues on August 12, 2015 When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on … Continue reading A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs
Promotions and discounts are a key part of any promotional email strategy, but use them wisely, advises columnist Jordan Elkind. He offers some tips on how to make your email campaign really pop. Jordan Elkind on August 4, 2015 Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of … Continue reading 5 Tips For Retailers To Up Their Email Promotions Strategies
Ryan MeadJuly 29, 2015 Sighs of relief were felt around offices everywhere when Google unveiled the unsend email function early this summer. Pulling back an email right before sending a big mistake can be a godsend. Unfortunately plenty of work mistakes happen without an ‘undo’ option available. Whether for the entry-level employee trying to make … Continue reading Good Leaders Let Their Teams Make Mistakes
Dennis ShiaoJuly 23, 2015 Exception to the rule: when researching Twitter, you’re more than welcome to visit Twitter.com. Introduction Let’s say you’ve never heard of a company before, but want to learn more. You land on the company’s home page and need to answer some rudimentary questions: What does the company do? Where are they … Continue reading Researching A Company? Go Straight To Their Twitter Profile
Rachel SilverJuly 15, 2015 In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in your network no longer fit their segment? According to eMarketer, with segmentation 39% of people saw better open rates, opt-out rates and unsubscriptions were lower for 28% of people, … Continue reading Re-Segmenting: When Contacts No Longer Fit Into Their Segments
Rick GoodmanJuly 13, 2015 In the workplace, we tend to define ourselves according to job titles and descriptions. Your title establishes what you do, what you’re in charge of, what your responsibilities are—and also what’s outside of your purview. Your job title defines what you need to do and what’s frankly not your concern; it … Continue reading Real Leaders Go Beyond Their Job Description
Have you been debating which advertising channels to pour your money into? Columnist Scott Rayden lays out the signs that your media mix may need a refresh. Scott Rayden on July 9, 2015 One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right … Continue reading 7 Signs CMOs Need To Examine Their Media Mix
Kevin GallagherJuly 3, 2015 Don’t you hate it when no-one answers your questions? If that does happen, are you likely to stick around in a state of temporary confusion, or go elsewhere for the answers you need? Buying a conservatory is usually a big decision – and a considerable investment – which means your customers … Continue reading 11 Questions Every Conservatory Company Should Answer on Their Website
Christine SkiffingtonJune 23, 2015 Twitter provides businesses with great opportunities like real-time marketing and instant connections with their audience in a casual, meaningful way. In fewer than 140 characters, businesses have the power to captivate and engage with thousands of users. Consider these tactics to maximize the benefits of your business’s Twitter account. Tip #1: … Continue reading 4 Ways Businesses Can Maximize Their Time On Twitter
Ryan PinkhamJune 13, 2015 How many people walk into your store or office each day? What about your website or social media pages — how many people visit you there? People are discovering and interacting with your business every day. And while many of them will be loyal customers who will come back on their … Continue reading 3 Things Smart Business Owners Do To Grow Their Email List
