Andrew MaceyApril 28, 2015 Understanding the buyer’s journey is a key component for all companies, especially ones that sell VOIP services. In a competitive and technical industry, prospects are inundated with sales calls and marketing collateral on a daily basis, so as a marketer, knowing how your audience purchases is very important. The buyer’s journey … Continue reading 4 Steps for VOIP Services Companies to Understand their Buyer’s Journey
Brian HughesApril 24, 2015 With more than 300 million active monthly users, Instagram is one of the hottest social media apps. The average Instagram user spends 21 minutes per day using the app. That’s a lot of time for an app that just shows images and has virtually no desktop presence, writes Econsultancy’s David Moth – and … Continue reading 3 Ways B2B Companies Can Build Their Brand with Instagram
Andrew PaulApril 20, 2015 First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email is previewed in an email client. Many desktop, web and mobile email clients provide them to give the recipient a little more information, before they open … Continue reading Understanding Preheaders And Their Importance In Your Marketing Emails
Felicia SpahrApril 19, 2015 This guest post was submitted by Felicia Spahr. Back when I was a marketing consultant, I was quick to become a student of any persuasion books I could get my hands on. Like most salespeople, reading Robert Cialdini’s Influence changed how I thought about the art of getting people to do … Continue reading How to Get Your Prospect to Create Their Own Urgency to Buy
Agu de MarcoApril 3, 2015 You know it’s important to use video in your marketing campaigns to increase engagement and conversions, however, marketing with video can be intimidating at first. So where do you begin? We reached out to some of the top video marketing experts and asked them to share their #1 tip to … Continue reading How to Get Started with Video: 17 Marketing Experts Share Their Advice
Kim GeorgeMarch 24, 2015 Over the last few weeks, I have been running a survey to get a better understanding of what entrepreneurs are struggling with these days. The results – which came in thanks to responses from fellow entrepreneurs and small business owners via Google Plus, Twitter and my current subscribers were different– yet … Continue reading 7 Common Obstacles That Entrepreneurs Struggle With In Their Businesses
John FakatselisMarch 24, 2015 We’ve had many debates within our team about tracking buyer activity: when they open emails, access portals, view documents, view specific pages for X amount of time. We track all of that with our solutions, but for years now, we’ve been reluctant to expose the information—to make it part of our … Continue reading Catching Buyers in Their Moment of Interest
Rob HullMarch 21, 2015 We’ve made the case for years: There’s a huge opportunity and need for CFOs to become more strategic to their organizations. We all agree that financial data should heavily influence future decisions within any business eyeing long-term success. But the cumbersome effort required to gather and analyze historical performance data and … Continue reading How Modern CFOs Make the Most of Their Financial Metrics
Carlos HidalgoMarch 20, 2015 ANNUITAS’ Enterprise B2B Demand Generation Research Study is a first of its kind in the Demand Generation industry The vast majority of Demand Generation campaigns aren’t meeting their goals, according to executives at leading B2B enterprises. In fact, only 2.8 percent of respondents in a recent survey conducted by Demand Generation … Continue reading Only 2.8% of B2B Enterprise Execs Believe Demand Generation Campaigns Achieve Their Goals [Study]
Owen AndrewMarch 12, 2015 As mobile browsing volume continues to rise and overtake desktop search, mobile SEO becomes more and more vital to businesses. And it turns out that this is especially true for small businesses which operate with mostly local customers. Local SEO and standard SEO couldn’t be more different. It might be a … Continue reading How Local Businesses Can Improve Their SEO
