by Melissa Duko December 9, 2015December 9, 2015 We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one likes high cost surprises, especially when you haven’t budgeted for them. A PPC management company’s pricing model will affect your ROI either positively or negatively. Choose the … Continue reading How PPC Agencies Price Their Services, and How to Know What’s Best
by Michael Lang December 1, 2015 Follow @sg_partnersDecember 1, 2015 If you are a business owner or about to open up shop, here are five tips to follow to help your business grow. 1. Know how many prospects to focus on It may sound crazy but having too many prospects can be as bad as … Continue reading 5 Tips to Help Owners Grow Their Business
by Louis Foong November 28, 2015 Follow @thealeagroupNovember 28, 2015 Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms. While the … Continue reading How To Keep Your Customers’ Trust While Collecting And Learning From Their Data [Infographic]
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
by Kate Boyce November 16, 2015 Follow @LeadForensicsNovember 16, 2015 Q4 is a special time of year for most organisations. There can be a real buzz in the air as you edge closer to seeing if you have hit your targets and got the results you were aiming for. In some cases you may already … Continue reading How MDs Can Lead Their Company On to Reach Its Targets During the Last Quarter
by Peter Stark November 8, 2015 Follow @peterbstarkNovember 8, 2015 Great leaders are in tune with their team and aware of what they’re really thinking and feeling. When we think about the competencies of a great leader, the following are some of the key attributes: Communicates a compelling positive vision of the team or organization’s … Continue reading 7 Issues Employees Refuse To Tell Their Manager
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Alex LePage on November 4, 2015 Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s advertisement. It’s a … Continue reading Millennial Marketing: Getting Their Attention Through Intent
Jonathan YefetOctober 29, 2015 An awesome study was just conducted by the folks at Folio Magazine and WhatCounts. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the month of September, and we’re happy to share the results with … Continue reading How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts
Rebecca LakeOctober 28, 2015 When you’re in your 20s, and trying to balance school with working and having a social life, you probably don’t have much time to focus on your finances. Before you’re ready to get a grip on your money, you might make a costly mistake or two along the way. Becoming financially … Continue reading 9 Things 20-Somethings Need To Do To Secure Their Finances
Beata StaszkowOctober 15, 2015 When did you last update your LinkedIn Profile? Are you regularly Blogging? Do you use Social Media for Crisis Management? LinkedIn According to a new report by CEO.com, only 32% of CEOs in Fortune 500 companies have some kind of social media presence. The CEOs that do have a social media … Continue reading CEO LinkedIn Mistakes that Harm their Business and Reputation
