by Carolyn Berk January 7, 2016 Follow @CarolynBerkJanuary 7, 2016 If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. … Continue reading 3 Reasons Why Marketers Must Retarget Their Social Ads
by Danny Wong January 4, 2016 Follow @dannywong1190January 4, 2016 At first glance, data can be deceiving. High-level overviews often hide underlying issues that secretly stymie growth. Among Fortune 500 companies, Teradata’s Andy Johnson reports that only 15% use big data analytics to learn more than the ‘known-knowns.’ That leaves the remaining 85% at a … Continue reading Analytics Help: 6 Insightful Ways eCommerce Brands Can Configure Their Data to Increase Earnings
By Craig Sutton December 22nd, 2015 What’s the #1 Tool to help do your SEO, Social Media or PPC job better? There are so many useful, time-saving and just plain cool marketing tools today. Actually there are so many it’s really tough to know which ones are really worthwhile. One of the best ways to … Continue reading 10 Of SEP’s Digital Marketing Experts Share Their Favorite Tools
Facebook, which attracts more than 8 billion video views daily, reminds Page admins about tools to help them improve the chances that their videos will get a share of that viewership. Martin Beck on December 11, 2015 Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, … Continue reading Facebook Gives Page Owners Tips To Improve Their Video Production
by Melissa Duko December 9, 2015December 9, 2015 We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one likes high cost surprises, especially when you haven’t budgeted for them. A PPC management company’s pricing model will affect your ROI either positively or negatively. Choose the … Continue reading How PPC Agencies Price Their Services, and How to Know What’s Best
by Michael Lang December 1, 2015 Follow @sg_partnersDecember 1, 2015 If you are a business owner or about to open up shop, here are five tips to follow to help your business grow. 1. Know how many prospects to focus on It may sound crazy but having too many prospects can be as bad as … Continue reading 5 Tips to Help Owners Grow Their Business
by Louis Foong November 28, 2015 Follow @thealeagroupNovember 28, 2015 Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms. While the … Continue reading How To Keep Your Customers’ Trust While Collecting And Learning From Their Data [Infographic]
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
by Kate Boyce November 16, 2015 Follow @LeadForensicsNovember 16, 2015 Q4 is a special time of year for most organisations. There can be a real buzz in the air as you edge closer to seeing if you have hit your targets and got the results you were aiming for. In some cases you may already … Continue reading How MDs Can Lead Their Company On to Reach Its Targets During the Last Quarter
by Peter Stark November 8, 2015 Follow @peterbstarkNovember 8, 2015 Great leaders are in tune with their team and aware of what they’re really thinking and feeling. When we think about the competencies of a great leader, the following are some of the key attributes: Communicates a compelling positive vision of the team or organization’s … Continue reading 7 Issues Employees Refuse To Tell Their Manager
