Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
Cross-device identity has become an essential foundation for ad and marketing targeting. Barry Levine on July 18, 2017 From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took a Ford pickup truck to buy a tuxedo, and, the next day, … Continue reading To understand customers, first you need to understand their Device Graphs
Mark Miller — July 16, 2017 Follow @MMtwopointfive — July 16, 2017 bawbag / Pixabay As a marketing recruitment company, we sift through a flood of resumes every day and receive lots of questions from candidates on resume development best practices. Some of the questions we receive involve the concept of resume writing services: Do … Continue reading 4 Reasons Why Marketers Should Always Write Their Own Resumes
Ivan Ivanov — July 11, 2017 — July 11, 2017 The Emoji Movie is coming out in a few short months and while the initial response to the trailers has been overwhelmingly negative, the feature animation stands to show one thing. Social Media is changing the way we communicate and consume media. At first, the … Continue reading How These Popular Brands Use Images To Boost Their Twitter Engagement
Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential. Casey Wuestefeld on July 11, 2017 Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time … Continue reading 3 ways for marketers to get more from their content
By Hardik Oza July 10th, 2017 We spoke to 5 industry people, asking about link earning strategies and they shared their views on it. 1. Julie Joyce Website: www.linkfishmedia.com Twitter: @juliejoyce For 2017, I think the best link earning strategies are going to be exactly the same as they’ve always been: create something worth linking … Continue reading 5 SEO Experts Share Their Link Earning Strategies For 2017
Mark Miller — July 7, 2017 Follow @MMtwopointfive — July 7, 2017 typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional … Continue reading How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently
John Hodge — June 30, 2017 Follow @johnahodge — June 30, 2017 skeeze / Pixabay Ever wonder why your digital marketing proposals are getting rejected? Yeepp… I’ve been there, and I wondered the same thing. Quick heads up, this article is geared towards freelancers. Onboarding clients in the agency world is a lot different, luckily … Continue reading Digital Marketing Freelancers Need to Ditch Their Proposal Process Now
Bob Apollo — June 28, 2017 Follow @bobapollo — June 28, 2017 Most of today’s most popular B2B sales methodologies – including Value Selling, Challenger®, Solution Selling, Consultative Selling, SPIN® selling and many more – recommend that we always take the time to diagnose our prospect’s current pain points before we seek to propose our … Continue reading Never Mind Your Prospect’s Situation – What About Their Trajectory?
Brent Pohlman — June 27, 2017 Follow @brentpohlman — June 27, 2017 Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don’t spend time searching for news and interesting facts. … Continue reading Are Company Websites Losing Their Reach?
