John Hodge — June 30, 2017 Follow @johnahodge — June 30, 2017 skeeze / Pixabay Ever wonder why your digital marketing proposals are getting rejected? Yeepp… I’ve been there, and I wondered the same thing. Quick heads up, this article is geared towards freelancers. Onboarding clients in the agency world is a lot different, luckily … Continue reading Digital Marketing Freelancers Need to Ditch Their Proposal Process Now
Bob Apollo — June 28, 2017 Follow @bobapollo — June 28, 2017 Most of today’s most popular B2B sales methodologies – including Value Selling, Challenger®, Solution Selling, Consultative Selling, SPIN® selling and many more – recommend that we always take the time to diagnose our prospect’s current pain points before we seek to propose our … Continue reading Never Mind Your Prospect’s Situation – What About Their Trajectory?
Brent Pohlman — June 27, 2017 Follow @brentpohlman — June 27, 2017 Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don’t spend time searching for news and interesting facts. … Continue reading Are Company Websites Losing Their Reach?
Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
Kevin George — June 18, 2017 Follow @imkevin_monk— June 18, 2017 Email Marketing is still a widely used medium to reach a large set of audience. With a plethora of email clients available, it remains a challenge for email marketers to reach each and every subscriber in their list. No doubt, email marketing can bring … Continue reading Major Rendering Challenges Faced by Email Clients and Their Workarounds [Infographic]
Patrick Whatman — June 11, 2017 Follow @mrwhatman— June 11, 2017 Many marketing agencies know the feeling: a new client wants to know how you can help them grow – in a hurry. They want to reach new customers, build a real presence on social, and make their business seem as cool as they think … Continue reading Agencies: 5 Strategies to Help Clients Build Their Marketing Reach Online
Tony Zambito — June 6, 2017 Follow @tonyzambito— June 6, 2017 Illustration by Aneeque Ahmed In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can … Continue reading Are Companies Ignoring Their Best Source For Buyer Insights?
Hassan Mansoor — May 10, 2017 Follow @Hassan_Mansoor1— May 10, 2017 Unlike large corporations with tons of marketing cash, small businesses don’t usually have the luxury to overindulge on marketing. Many small business owners are often torn between spending the little working capital they have on a short, flashy marketing campaign with immediate effects or … Continue reading How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns
Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. Tim Peterson on April 12, 2017 In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s … Continue reading Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Christopher Brown — March 3, 2017 Follow @marketculture— March 3, 2017 Many customer-centric leaders we have spoken with are facing challenges they did not expect. While they themselves understand the imperative for a customer culture that will drive future business performance and sustainability and act as role models in leading the business in this way, … Continue reading Why Are So Many Customer-Centric Leaders on Their Own?
