Tag Archives: Their

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

Social Media Marketing

By Jordan Kasteler August 10th, 2017   “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach →

How local businesses can turn the threat of on-demand deliveries to their own advantage

Delivery Services

On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017    As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage →

5 ways companies can improve their mobile user experience

User Experience

Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27,   This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience →

Marketing vs. Sales: Their Major Difference and How They Work Together

Sales Techniques

Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together →

To understand customers, first you need to understand their Device Graphs

Cross Device Marketing

Cross-device identity has become an essential foundation for ad and marketing targeting. Barry Levine on July 18, 2017   From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took a Ford pickup truck to buy a tuxedo, and, the next day, … Continue reading To understand customers, first you need to understand their Device Graphs →

4 Reasons Why Marketers Should Always Write Their Own Resumes

Career Resume

Mark Miller — July 16, 2017 Follow @MMtwopointfive — July 16, 2017 bawbag / Pixabay As a marketing recruitment company, we sift through a flood of resumes every day and receive lots of questions from candidates on resume development best practices. Some of the questions we receive involve the concept of resume writing services: Do … Continue reading 4 Reasons Why Marketers Should Always Write Their Own Resumes →

3 ways for marketers to get more from their content

Content Marketing

Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential. Casey Wuestefeld on July 11, 2017   Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time … Continue reading 3 ways for marketers to get more from their content →

5 SEO Experts Share Their Link Earning Strategies For 2017

SEO Strategy

By Hardik Oza July 10th, 2017   We spoke to 5 industry people, asking about link earning strategies and they shared their views on it. 1. Julie Joyce Website: www.linkfishmedia.com Twitter: @juliejoyce For 2017, I think the best link earning strategies are going to be exactly the same as they’ve always been: create something worth linking … Continue reading 5 SEO Experts Share Their Link Earning Strategies For 2017 →

How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently

LinkedIn Marketing

Mark Miller — July 7, 2017 Follow @MMtwopointfive — July 7, 2017 typographyimages / Pixabay Marketers, still treating your resume and LinkedIn profiles more or less the same? If so, you’re probably utilizing one (or both) the wrong way. Your resume and LinkedIn account are undoubtedly among the best tools available to market your professional … Continue reading How (and Why) Marketers Should Treat Their Resume and LinkedIn Differently →

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