Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?
Brad Swezey — September 22, 2017 Follow @JustSmallBiz — September 22, 2017 Tumisu / Pixabay Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. First, they don’t have a systematic plan in place to get … Continue reading Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things
Christopher Moore — September 21, 2017 Follow @cjmoore — September 21, 2017 Whether you’re building an ecommerce store via Shopify, BigCommerce, WooCommerce, or TicTail, growing a profitable venture can be a tough slog. From understanding the in-and-outs of your chosen commerce platform to marketing your venture online, choosing to become an ecommerce entrepreneur is not … Continue reading 5 Powerful Resources Ecom Entrepreneurs Should Add to Their Growth Strategy
Nicole Bryan — September 19, 2017 Follow @sterlingpayment — September 19, 2017 VideoDocPres / Pixabay Over the past few years, many merchants – regardless of what kind of businesses they operate or how big their companies are – have come to reconsider their previous ways of handling purchases. Many decided to buy point-of-sale devices for … Continue reading 7 Reasons Why Merchants Want to Change Their POS System
João Aguiar — September 9, 2017 Follow @joaofgaguiar — September 9, 2017 On-Page SEO is one of the most important aspects of a thorough and successful Search Engine Optimization. However, as the years go by and Google alters its algorithms, things change, new techniques are created, new ideas shared and that means only one thing… … Continue reading 18 SEO Experts Reveal Their On-Page SEO Techniques
Eric Samson — September 6, 2017 Follow @ericbsamson — September 6, 2017 A recent study showed that there are a record number of millionaires (10.8 million!) in America alone and 400,000 of those people were minted just in this last year. Take into consideration that many of these people are millionaires only on paper. Meaning … Continue reading 5 People Who Made Their First Million Using Social Media
Brian Horvath — August 29, 2017 Follow @BrianHorvathINC — August 29, 2017 Brick and mortar retail is taking a hit. Recently, many of the major retailers such as Macy’s and Sears have announced stores closing all over the United States. While some believe it is due to a weak economy, the reality is that online … Continue reading 5 Things Online Retailers are Doing to Stand Out from their Competition
By Jordan Kasteler August 10th, 2017 “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017 As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27, This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience
