Mark Miller — February 14, 2017 Follow @MMtwopointfive— February 14, 2017 One of the easiest ways for a marketer to throw away a pile of hard-earned cash is to hand it to an “expert” resume writer rather than making one yourself. From freelance writers to specialized companies, there are innumerable resources out there offering resume … Continue reading Why Marketers Should Always Write Their Own Resumes—Not Pay a Professional
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. Travis Wright on February 13, 2017 Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that … Continue reading Why brands should embrace UGC as part of their marketing strategy
GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane by Steve McClellan @mp_mcclellan, February 6, 2017 GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief … Continue reading GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. Wesley Young on January 31, 2017 Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products … Continue reading SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Anton Kraly — January 18, 2017 Follow @https://twitter.com/PMMarketer— January 18, 2017 Opt-in offers are a great, fast way to building a large email list, but as consumers grow more and more protective of their personal information, you’ll have to create better offers if you want them to hand their email over. Bribes, lead magnets, opt-in … Continue reading Opt-In Offers That Will Have Your Visitors Handing Over Their Emails
Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign
Ali Robins — January 5, 2017 — January 5, 2017 According to a 2016 report from Statistic Brain, only 8% of Americans are successful in keeping their New Year’s Resolutions. The most common explanation for this (which we can all relate to) is simply that life gets in the way. We have so much to … Continue reading How To Help Your Employees Keep Their New Year’s Resolutions
Cam Secore — January 4, 2017 Follow @camsecore— January 4, 2017 Affiliate marketing has been around for ages, but it took a completely different turn when it went online. Instead of just being through merchants and crafty salespeople, affiliate marketing has turned into a money-making strategy that anyone can participate in with just a little … Continue reading The Risks & Rewards For Affiliates Offering Incentives To Their Visitors
Kirk Dando — December 19, 2016 Follow @kirkdando— December 19, 2016 The man at the top of the mountain didn’t fall there. – Vince Lombardi You don’t simply arrive at the proverbially “top” of the mountain. It’s a tough journey. If you have a company on the cusp of growth in 2017, you are on … Continue reading How The Best CEOs Are Preparing Their Team For Growth In 2017
by Tobi Elkin@tobielkin, December 8, 2016 As the bot and non-human Web traffic issue continues to spiral, a new survey out Thursday reveals that 80% of publishers concede they don’t have insight into how their traffic is audited by third-party providers. In addition, the survey by The 614 Group and Distil Networks, found that … Continue reading Eight Out Of 10 Publishers Don’t Know How Their Traffic Is Audited By Third Parties
