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Digital audio and video ad spending increased more than 50% last year

Advertisement Industry

Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year →

Consumers Find Things To Do Offline, Rather Than On Social Media

Social Media

Consumers Find Things To Do Offline, Rather Than On Social Media by Laurie Sullivan  @lauriesullivan, April 7, 2022 Consumers are shifting toward more intentional online behavior — moving from social platforms and toward editorial sites such as news and lifestyle websites, mainly because the content is more positively perceived. Some plan to spend their time offline. … Continue reading Consumers Find Things To Do Offline, Rather Than On Social Media →

How many workers earn less than $15 an hour in your state? These maps will tell you

Employee Wages

By Clint Rainey   March 22, 2022 Roughly one-third of the U.S. workforce—52 million people—earn less than $15 an hour, according to a new report from anti-poverty advocacy group Oxfam America. And these workers, whose annual pay comes to less than $31,200 a year, are disproportionately not white men, the group found. “Women and people … Continue reading How many workers earn less than $15 an hour in your state? These maps will tell you →

The B2B sales process is more effective now than pre-COVID

B2B Engagement

Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID →

App users visit brick and mortar 41% more often than non-users

Brick-and-Mortar Business

Customers like apps once they start using them but awareness remains very low. Constantine von Hoffman on March 8, 2022 What does a customer using your app get you? About 41% more visits per year, compared to those who don’t.  That’s according to a new study from mobile marketing platform InMobi which examined actual consumer … Continue reading App users visit brick and mortar 41% more often than non-users →

5 Reasons Why SEO is More Important Than Ever

SEO Tools

Jock Breitwieser January 12, 2022 The COVID-19 pandemic changed people’s lives around the world. Socialization and shopping activities shifted online by implementing lockdowns and physical distancing measures. For many businesses, the change to increasingly remote and digital work might be how their business is conducted way into the future. Therefore, now is the right time … Continue reading 5 Reasons Why SEO is More Important Than Ever →

Do Women Adapt Better to Retirement Than Men?

Retirement Planning

Jordan Bishop December 20, 2021 Regardless of opinions, women and men are different in many ways, both physically and psychologically. We have different motivations, and we traditionally fill different roles in society. In terms of work, our lifetime employment patterns are different, and so are the way we network and build friendships. Additionally, women are … Continue reading Do Women Adapt Better to Retirement Than Men? →

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