Tag Archives: Than

Leading With a Servant Heart Is More Important Than Ever. Here Are 3 Ways to Do So.

Yolanda Knight October 28, 2021 All that the world has gone through over the past 20 months has given many of us a new perspective. It has given us permission to slow down. It has shown us that compassion for co-workers, neighbors, family members, and the other people in our lives is paramount. And it … Continue reading Leading With a Servant Heart Is More Important Than Ever. Here Are 3 Ways to Do So. →

With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever

Advertisement Industry

With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever →

Rather Than Fear Disruption, Embrace It As A Viable Strategy

Disruption Trends

Daniel Burrus September 3, 2021 In a classroom at every Ivy League business school, there is a professor stressing to their Business 101 students that a business is “never too big to fail.” This has been the go-to generalization tagged to some of the most astoundingly catastrophic company failures of all time, including but not … Continue reading Rather Than Fear Disruption, Embrace It As A Viable Strategy →

MarTech is less than two weeks away

Marketing Platforms

MarTech is for you and it’s free. Register now. Kim Davis on September 2, 2021 Good morning, Marketers, and not all brands are quite there yet. I hope you download and read our new MarTech Replacement Survey. Not only is it free; we don’t even ask you to fill out a form. The overall takeaway … Continue reading MarTech is less than two weeks away →

Why Annuities Are Better Than Equities

Business Productivity

Albert Costill August 9, 2021 If you’re saving for retirement, it’s advised that you focus on assets that drive portfolio growth. And, two of the best opinions that will achieve this goal are variable annuities and stocks. Both vehicles offer growth potential. At the same time, they have their own risk profiles, as well as … Continue reading Why Annuities Are Better Than Equities →

What If Your Team Suddenly Has More Growth Than It Can Handle?

Growth Strategy

Liz Kislik August 5, 2021 Even in a global crisis, not all organizations lose business. Some face significant growth instead. When growth is drastic or continues for a long period, leaders should be on the lookout for people who are overwhelmed or crisping around the edges because they don’t want to complain that they’re carrying … Continue reading What If Your Team Suddenly Has More Growth Than It Can Handle? →

Why Kanban is more than a visualization board

Project Management

It’s about developing a problem-solving mind-set, for example when it comes to clogged workflows. Stacey Ackerman on August 2, 2021 There’s a sentence that I hear over and over again that kind of irks me, and maybe you’ve heard it too? “We’re doing Kanban, we have a Kanban board.” While having a Kanban board is … Continue reading Why Kanban is more than a visualization board →

Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM

Search Trends

Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM by Michael McLaren , Op-Ed Contributor, July 30, 2021 For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge. Customer experience and SEO go hand-in-hand, which is especially true for companies … Continue reading Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM →

Video Marketing Metrics You Should Care About (Other Than Conversions)

Video Marketing

Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions) →

Excel Accounting for Small Businesses: It’s Easier Than You Think

Small Business Tools

Megan Smith July 26, 2021 I’m a writer, not an accountant. The mention of double-entry bookkeeping used to put me to sleep — and then give me stress nightmares. Fortunately, I’ve evolved. I won’t pretend that I’ve transformed into a number-loving accounting superstar. But Excel accounting for small business doesn’t require you to be one … Continue reading Excel Accounting for Small Businesses: It’s Easier Than You Think →