by Olga Bedrina Follow @zmirnofaAugust 19, 2016 Over the last few years, we’ve all heard the advice to avoid too much text in banner ads. “You need images,” the experts say. “Customers are drawn to images.” There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest … Continue reading Forget What You Think You Know: Text Sells
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016 Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. Pauline Jakober on August 9, 2016 The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 … Continue reading So we have 45 more characters in AdWords text ads… Now what?
by Erin SaginAugust 14, 2016 Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords interface. This giant new ad format gives advertisers an additional 45 characters to work with, making it easier to build a compelling case for searchers to click … Continue reading How to Create Expanded Text Ads
August 2, 2016 Google’s Expanded Text Ads are officially live. The new, longer ad format is rolling out across all devices alongside the existing standard ad format. But as of October 26, 2016, advertisers will no longer be able to create or upload standard text ads. While Google has not yet released an official date … Continue reading The Industry Shows Us How to Conquer Expanded Text Ads
by Mark Irvine July 31, 2016July 31, 2016 Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface. … Continue reading 7 Best Practices for Google’s NEW Expanded Text Ads
by Krista Brunette July 27, 2016July 27, 2016 The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a … Continue reading What You Need to Know About AdWords Expanded Text Ads
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Laura Collins on July 20, 2016 Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination … Continue reading Expanded Text Ads: Are they living up to the hype?
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. Matt Umbro on June 13, 2016 By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming … Continue reading How to prepare for AdWords’ expanded text ads and device-based bidding
by Jen Horner May 29, 2016 Follow @mtmlinguasoftMay 29, 2016 The short answer is, some languages require more space than others to express the same thing. When translating from English into Korean, you should expect the Korean written result to take up 10-15% less space on the page, because Korean is a more compact script. … Continue reading What is “Text Expansion” and How Does it Impact Translation and Localization?
