Tag Archives: Technology

Marketing operations and technology shouldn’t ignore the web

Marketing Operations

While talking about marketing automation. CRMs and CDPs, don’t forget the web channel, especially as a space for experimentation. Steve Petersen on February 7, 2022 During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least … Continue reading Marketing operations and technology shouldn’t ignore the web →

How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

Blockchain

And how will the metaverse impact these strategies? Chris Wood on January 6, 2022 Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Marketers are always in search of new strategies and technologies to gain a competitive advantage, so … Continue reading How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement →

The Future of Fast-Changing Industries: How Technology Impacts and Creates New Opportunities for Businesses

Technology Impact On Business

Joanne Camarce December 14, 2021 While the chaos unleashed by the pandemic has caused great devastation worldwide, it’s also led to some revolutionary business advancements. When businesses of all shapes and sizes had to quickly pivot during heavy lockdown restrictions, something great happened — a silver lining of sorts. Unfortunately, we had to watch some … Continue reading The Future of Fast-Changing Industries: How Technology Impacts and Creates New Opportunities for Businesses →

How to build a successful marketing technology roadmap

Marketing Technology

Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap →

Workplace of the Future: How Technology Is Changing Workspaces

Workplace Future

Hazel Raoult November 12, 2021 Businesses have constantly strived to boost ‘employee productivity.’ However, the definition of this term has evolved over the years. Now, productivity is not only about the quantity of output but also its quality. It measures how much value the work adds to the organization. It has been proven that the … Continue reading Workplace of the Future: How Technology Is Changing Workspaces →

Marketers search for new email marketing technology to meet pandemic challenges

Email Marketing Tools

A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges →

What is digital asset management, and why do marketing technology stacks need these tools?

Digital Assets Management

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools? →

How to Choose the Right Technology for Your Freelance Writing Business

Freelancing Tools

Chris Bibey September 30, 2021 The freelance writing industry has come a long way over the past 10 to 15 years. For example, when I launched my career in 2007, I faced challenges such as: A lack of technology for communicating with clients and managing my business Sending query letters via snail mail Accepting the … Continue reading How to Choose the Right Technology for Your Freelance Writing Business →

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