Tag Archives: Technology

A holistic personalization technology strategy

Technology Trends

Your personalization strategies will require several adjacent capabilities beyond simple targeting logic. Apoorv Durga on September 10, 2021 at 10:26 am In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a … Continue reading A holistic personalization technology strategy →

Affiliate Marketing 101: Overview of Affiliates & Technology Partners

Affiliate Marketing

Kristen Indihar September 6, 2021 Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon. According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years. What is Affiliate Marketing? … Continue reading Affiliate Marketing 101: Overview of Affiliates & Technology Partners →

5 Reasons Why Successful Companies Invest in HR Technology in 2021

Human Resources

Lovepreet Dhaliwal August 10, 2021 As humans, we loathe the unknown and feel an inner urge to explain, imagine, and predict. In business, accurate forecasts often present the difference between achieving success and struggling to stay afloat. After a year plagued with the pandemic, societal upheavals, and economic crisis, it might seem nearly impossible to … Continue reading 5 Reasons Why Successful Companies Invest in HR Technology in 2021 →

Marketing a Web Startup: How to Use Technology to Achieve Escape Velocity

Startup Marketing

Diane H. Wong July 6, 2021 Creating a web application is challenging enough, but the make-or-break hurdle is gaining an audience for it. How does a startup with very little money draw in an inundated and skeptical audience to use its service? The shift from agile, responsive technology delivery to a marketing promotional machine can … Continue reading Marketing a Web Startup: How to Use Technology to Achieve Escape Velocity →

How Blockchain Technology Is Helping Small and Big Businesses to Grow Better

Blockchain

Ejiofor Francis June 14, 2021 Blockchain technology is revolutionary and its ubiquitous application across industries is mind-blowing. While it seems too early to categorize it as the ‘alpha’ solution to many existing industrial security and trust challenges, it’s great to know that blockchain technology is surely growing and its application is entering the realm of … Continue reading How Blockchain Technology Is Helping Small and Big Businesses to Grow Better →

8 Ways to Use Technology As a Differentiator For Productivity

Productivity Tools

Peter Navarro June 10, 2021 For small and mid-sized businesses, technology can make a difference in driving your business forward – making you stand out from the competition. But how to get there? In this post, we present some points for you to make technology a competitive advantage and improve your productivity. The right technology … Continue reading 8 Ways to Use Technology As a Differentiator For Productivity →

Random Posts on