Tag Archives: Technology

How Can Technology Play a Vital Role in Your Business Success?

How Can Technology Play a Vital Role in Your Business Success? Jennifer Skyes / 16 May 2022   Technology encompasses a vast body of knowledge and tools that facilitate the efficient and innovative use of economic resources in producing goods and services. Therefore, technological advancement is critical to economic growth and development. The more advanced … Continue reading How Can Technology Play a Vital Role in Your Business Success?

Why event technology is critical to marketing success

In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Corey Patterson on May 23, 2022 “The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying … Continue reading Why event technology is critical to marketing success

How marketers can build a data-driven technology stack

Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack

How to unlock the power of your marketing technology

Do it right and you increase your chances of successful digital transformation. Gene De Libero on March 14, 2022   Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without … Continue reading How to unlock the power of your marketing technology

The Developing Internet of Behavior Technology and its Applications

The Developing Internet of Behavior Technology and its Applications Dronacharya Dave / 11 Feb 2022   Understanding the Internet of Behavior (IoB) technology without understanding the Internet of Things (IoT) is not possible. IoT is known as the network of interrelated devices that share and gather information with the support of the internet. It is … Continue reading The Developing Internet of Behavior Technology and its Applications

4 Financial Technology Companies Changing How We Handle Our Assets

4 Financial Technology Companies Changing How We Handle Our Assets Brad Anderson / 04 Feb 2022   The financial technology (FinTech) sector is growing and expanding at an oftentimes dizzying rate. The sheer pace of change is affecting how we conduct our day-to-day lives. It’s also impacting how we spend, save, protect, and invest our … Continue reading 4 Financial Technology Companies Changing How We Handle Our Assets

How Does Technology Manage Your Business Leads?

How Does Technology Manage Your Business Leads? Julia Ching / 27 Jan 2022 Technology revolutionization is changing the ways of business leads management. From communicating with customers to engaging them and selling products and services- everything has taken a shift. In between all, generating leads has also gone under modifications.  Now, almost every industry is … Continue reading How Does Technology Manage Your Business Leads?