DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Tag Archives: Technology
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems. Steve Petersen on July 7, 2022 There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always … Continue reading Five human issues that can wreck a technology implementation
Top 9 Technology Trends In The Next 5 Years
Top 9 Technology Trends In The Next 5 Years Nate Nead / 22 Jun 2022 Technology is always changing and we can expect all sorts of new initiatives to take place in the next five years that will change how we live. Below are some of the most interesting technology trends we see coming … Continue reading Top 9 Technology Trends In The Next 5 Years
How Can Technology Play a Vital Role in Your Business Success?
How Can Technology Play a Vital Role in Your Business Success? Jennifer Skyes / 16 May 2022 Technology encompasses a vast body of knowledge and tools that facilitate the efficient and innovative use of economic resources in producing goods and services. Therefore, technological advancement is critical to economic growth and development. The more advanced … Continue reading How Can Technology Play a Vital Role in Your Business Success?
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Corey Patterson on May 23, 2022 “The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying … Continue reading Why event technology is critical to marketing success
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference’s day two keynote say it’s past time to put the horse in front of the cart. Constantine von Hoffman on March 30, 2022 A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how … Continue reading When it comes to marketing technology, ends come before means
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation. Gene De Libero on March 14, 2022 Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without … Continue reading How to unlock the power of your marketing technology
The Developing Internet of Behavior Technology and its Applications
The Developing Internet of Behavior Technology and its Applications Dronacharya Dave / 11 Feb 2022 Understanding the Internet of Behavior (IoB) technology without understanding the Internet of Things (IoT) is not possible. IoT is known as the network of interrelated devices that share and gather information with the support of the internet. It is … Continue reading The Developing Internet of Behavior Technology and its Applications
4 Financial Technology Companies Changing How We Handle Our Assets
4 Financial Technology Companies Changing How We Handle Our Assets Brad Anderson / 04 Feb 2022 The financial technology (FinTech) sector is growing and expanding at an oftentimes dizzying rate. The sheer pace of change is affecting how we conduct our day-to-day lives. It’s also impacting how we spend, save, protect, and invest our … Continue reading 4 Financial Technology Companies Changing How We Handle Our Assets
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