Tag Archives: Technology

Technology and People Strategy

Burke Turner — June 26, 2017 Follow @weareatmosphere— June 26, 2017 Are there any holes in your people strategy? In today’s knowledge economy, where business relies on enabling talent to thrive, your people strategy must have the agenda of unlocking talent to deliver sustainable corporate growth. It’s about providing the right set of tools to … Continue reading Technology and People Strategy →

3 ways to ensure your marketing technology stacks up

Marketing Strategy

Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection. Jim Yu on May 31, 2017 The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide … Continue reading 3 ways to ensure your marketing technology stacks up →

5 Ways Technology Can Help Improve Your Candidate Experience

Customer Experience

Ji-A Min — May 12, 2017 — May 12, 2017 According to LinkedIn’s 2017 Global Recruiting Trends, 38% of talent acquisition leaders would invest in candidate experience if money wasn’t an issue. Candidate experience is a candidate’s overall evaluation of the hiring process from sourcing, screening, interviewing, hiring, and onboarding. As an area of recruiting … Continue reading 5 Ways Technology Can Help Improve Your Candidate Experience →

How Turning Technology Marketing Toward Top Customers Gets Results

Marketing Tools

Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results →

CMO audit series, Part 2: Untangling the web of mobile technology

Content Management

With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy. Scott Rayden on April 17, 2017 This CMO audit series sets out to … Continue reading CMO audit series, Part 2: Untangling the web of mobile technology →

How Technology Can Be the Key to Company Culture

Corporate Culture

Scott Burgess — April 17, 2017 Follow @_scottburgess— April 17, 2017 In 2013, an extensive Gallup poll found that a measly 13% of employees are consistently engaged at work. Perhaps even more concerning, 24% are “actively disengaged,” meaning they “are unhappy and unproductive at work and liable to spread negativity to coworkers.” It’s hardly an … Continue reading How Technology Can Be the Key to Company Culture →

The Third Revenue Ops Pillar: Technology & Project Management

Revenue Generation

Vignesh Subramanyan — April 6, 2017 Follow @v_subramanyan— April 6, 2017 When you think ops, one of the first things that comes to mind is technology. After all in the modern B2B space, ops are seen as the tech gurus, the gatekeepers that manage the holy trifecta of data, processes, and….you guessed it, technology. That … Continue reading The Third Revenue Ops Pillar: Technology & Project Management →

Master modern marketing technology leadership over 2 intense days

Marketing Trends

Here’s my inside preview of MarTech San Francisco! Scott Brinker on March 15, 2017 We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, … Continue reading Master modern marketing technology leadership over 2 intense days →

Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores

Shopping Campaigns

Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores by Ben Hale, Columnist, March 13, 2017 With the explosion of online shopping and click-and-collect programs in recent years, some in the industry may worry the grocery store of tomorrow won’t include going inside a grocery store at all. According to market-research firm Mintel, … Continue reading Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores →

Performance and integration: The foundation of marketing technology stack success

Marketing Trends

As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget. Jim Yu on February 13, 2017 Over the past four years, the role of chief marketing officers has … Continue reading Performance and integration: The foundation of marketing technology stack success →