Bruce McKenzie — December 16, 2017 — December 16, 2017 Animation and technology explainers The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash, a vector-based program widely used for web animation and games. Not “real” video—small file size … Continue reading Why Animation Works for Technology Business Video
Joanne McDonagh — November 17, 2017 Follow @rezoomo_com — November 17, 2017 It’s that time of year when new trends begin to emerge for the upcoming year. We recently discussed an emerging trend in our last article 2018 HR TRENDS – CANDIDATE EXPERIENCE – WHAT YOU NEED TO KNOW. Minimal job descriptions, no confirmation email … Continue reading 2018 Recruitment Trends – Improving Candidate Experience Through Technology
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead. Jim Yu on November 15, 2017 As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your … Continue reading 5 marketing technology trends CMOs need to master for 2018
Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers
Irene McConnell — October 17, 2017 — October 17, 2017 To help you head into next year fully prepared, this week I’m uncovering the major strategic job trends which have shaped 2017. This article will look at job trends of 2017 from a strategic perspective and will be of value to senior business decision-makers – … Continue reading Executive’s Guide To Top Job Trends Of 2017 (Hint: Technology Is Playing A Huge Role)
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Jonathan Furman — September 19, 2017 Follow @JonathanCFurman — September 19, 2017 StockSnap / Pixabay Like any other business, running an e-commerce store requires operators to ensure that they have what it takes to turn in a profit. For some operators, this has been very easy. However, for others, finding the right tools and tricks … Continue reading Is Your E-Commerce Business Using the Right Technology?
Bruce McKenzie — September 12, 2017 — September 12, 2017 StockSnap / Pixabay Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use … Continue reading Tactical Video for Technology Sales And Marketing
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance. Travis Wright on August 2, 2017 Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in … Continue reading The impact of GDPR on marketing technology and cybersecurity
Andrei Klubnikin — July 19, 2017 Follow @https://twitter.com/AndreiKlubnikin — July 19, 2017 geralt / Pixabay By 2024, the global logistics market will top $ 15.5 trillion (up from $ 8.1 trillion in 2015). Its growth is primarily driven by the increasing usage of new technology in logistics including the Internet of Things, AI-powered analytics software, … Continue reading Technology Trends in the Logistics Industry
