Tag Archives: Technology

2 Ways Small Business Owners Can Reclaim Time Through Technology

Small Business Challenges

Bob LaLoggia — February 9, 2017 Follow @blaloggia— February 9, 2017 It’s common knowledge that small business owners wear multiple hats. It’s part of the excitement and challenge of building your own business. But while it’s fun and rewarding to develop a strategy, work with clients, carry out marketing plans, improve your offerings, and track … Continue reading 2 Ways Small Business Owners Can Reclaim Time Through Technology →

Programmatic Technology Leads To Programmable Brands, According To Whitepaper

Programmatic

by Tobi Elkin@tobielkin, December 2, 2016 A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called “programmable brands.” The whitepaper, entitled “Get Ready For The Age of Programmable Brands,” focuses on how programmatic is changing the way in which marketers are … Continue reading Programmatic Technology Leads To Programmable Brands, According To Whitepaper →

Direct vs. Indirect Technology Product Sales

Product Management

Phil Morettini — November 15, 2016 Follow @TechnologyGuy— November 15, 2016 A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers or OEM partners?”Which distribution methods are best for … Continue reading Direct vs. Indirect Technology Product Sales →

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