Hlib Nikk — December 14, 2016 Follow @HlibNikk— December 14, 2016 2016 was a year of social media and so will be 2017. No business can survive without a strong social presence. From one-man shop to big companies, every organization is competing to attract users’ attention on social media. The ‘me too’ phenomenon has led … Continue reading Most Underutilized Social Media Marketing Techniques
Max Stewart — November 27, 2016 — November 27, 2016 Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $ 117 billion. We made your … Continue reading Holiday Retargeting Techniques for Marketers and Brands
Dan Sincavage — November 13, 2016 Follow @dansincavage— November 13, 2016 Confidence plays a major role in sales. Competent salespeople don’t only feel confident, others view them as confident as well. If you want to excel in sales, building confidence should be a focus for you. Confidence changes the way you speak and conduct yourself. … Continue reading Confidence-Building Techniques for Salespeople
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way. Jordan Elkind on November 4, 2016 There’s a good reason for New Year’s resolutions — with the holidays comes mass consumption. And … Continue reading 3 techniques to boost holiday CLV with advanced segmentation
Andrew Dalglish — November 3, 2016 Follow @circle_research— November 3, 2016 Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and … Continue reading Understanding Brand Personality through Projective Techniques
by Siya Carla Follow @siyacarlaOctober 13, 2016 Starting an ecommerce shop has become a goal that is achievable for millions of people around the globe, especially nowadays as numerous platforms for easy online store creation have become widely popular. However, even though setting up an online store is easy, there are many other steps that … Continue reading 5 Actionable Ecommerce Marketing Techniques to Drive Sales
by Soumya Nair Follow @Soumya_M_NairSeptember 29, 2016 In today’s competitive business landscape, higher SERP ranking has become one of the most important challenges to e-commerce sites. Let’s have a look at some reports of renowned online marketers. According to a data generated by Custora, 26% of ecommerce orders come from search engine traffic. Kissmetrics reports … Continue reading Leverage SERPs Visibility – 7 Techniques for E-commerce Sites
by Soumya Nair Follow @Soumya_M_NairSeptember 27, 2016 Digital marketing is all about attaining marketing objectives by using digital technologies. In a broader definition, digital marketing includes handling different types of online presence of a company such as company website, social media pages of the company and the company’s mobile apps. And all of these have … Continue reading Smart Hiring Techniques: A Road Map to Hire Digital Marketers
by Patrick Hogan Follow @growtenfoldSeptember 21, 2016 Leaders worth their salt are those who inspire others to be great. Whether you’re a sales manager or a CEO, bringing out the best in people you work with is key to the success of your organization. A study by Dale Carnegie Training revealed that nearly 75% of … Continue reading 5 Leadership Techniques to Inspire Your Team
by Sahil MehtaSeptember 21, 2016 There have been too many articles, white papers, and case studies written on the “death of the annual performance review.” But when you brush past the hyperbole, you find a diverse list of successful companies changing the way they measure employees. Surprisingly, it’s not just the Googles, Zappos, or *insert … Continue reading 6 Tested Techniques for Dramatically Improved One on One Meetings
