by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way
Dustin GootOctober 27, 2015 This month, Instagram celebrates its fifth anniversary. To mark the occasion, Instagram announced (for the first time) the platform’s top five accounts. The names on the short list will not be surprising to anyone familiar with the current state of pop culture. Taylor Swift claimed the top spot (49.6 million followers), … Continue reading Taylor Swift is Not Number One: How to Measure Social Media Influence
Lori SoardAugust 20, 2015 Love her or hate her, one thing is certain, you’ve probably heard of Taylor Swift and know she is a country singer/songwriter. There are many reasons for Swift’s meteoric rise to success, including songs that speak to youth and some powerful musicians who’ve helped her along the way. Swift was the … Continue reading What Pop Sensation Taylor Swift Can Teach You About Running A Successful Blog
Mikey RoxApril 15, 2015 Whether you’re part of the vengeful Kanye camp in your feelings toward Taylor Swift or you harbor undying love for her like her bestie Lorde, there’s no denying this: She’s as smart a businesswoman as they come, and she’s making all the right moves. That’s lucky for you, because Taylor Swift … Continue reading 9 Brilliant Business Lessons You Can Learn From Taylor Swift
Zoe WaldronMarch 9, 2015 Meet HelloSociety Pinterest Influencer Whitney Taylor from West Fargo, North Dakota! She’s a mom of three and is passionate about painting. Whitney met her husband 10 years ago in college, where she graduated with a Bachelor of Fine Arts in studio arts with an emphasis in painting. The two have lived … Continue reading Meet Whitney Taylor – Loving Mom, Painter, and Pinterest Influencer!
Your Etsy shop is cute and all, but Taylor Swift is coming for you. By John Paul Titlow February 6, 2015 If you’re thinking of DIY’ing up some cute Taylor Swift-themed gift ideas for your Etsy shop, you might want to pump your brakes. The pop star turned intellectual property warrior may still be awaiting … Continue reading On A Trademark Rampage, Taylor Swift Targets Etsy Sellers
Jeff Korhan November 15, 2014 Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there … Continue reading Value Your Fanbase: Marketing Lessons From Taylor Swift