Tag Archives: Taps

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019 In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels →

Facebook Taps AI in Suicide Prevention Efforts

Facebook Creativity

Jimmy Rodela — November 29, 2017 Follow @dbjim21 — November 29, 2017 Facebook has announced that it will roll out artificial intelligence (AI) “to help identify when someone might be expressing thoughts of suicide, including on Facebook Live.” The AI suicide prevention tool will be available worldwide, except in the European Union (EU), according to … Continue reading Facebook Taps AI in Suicide Prevention Efforts →

City Furniture taps Apple, IBM for in-store apps to improve the sales experience

eCommerce Platforms

Use of the apps has increased average order value by 5 percent. Greg Sterling on May 31, 2017 Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can … Continue reading City Furniture taps Apple, IBM for in-store apps to improve the sales experience →

Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities

Email Marketing

Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015 Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities →

TapInfluence Taps Into Silicon Valley to Find a New CEO

Corporate

Michael Davidson TapInfluence, a Boulder, CO-based marketing software startup, has hired a new chief executive from Silicon Valley. Promise Phelon, who previously worked at The Resumator and founded and was CEO of UpMo, is taking over the top spot, replacing co-founder and longtime CEO Rustin Banks. Banks will stay on as chief product officer and … Continue reading TapInfluence Taps Into Silicon Valley to Find a New CEO →