Cannes Lions: Reddit Taps Comments To Increase Ad Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2024 Reddit will put more ads in its comment section allowing redditors’ comments to feed the ads. The company announced its plans Monday at the Cannes Lions International Festival of Creativity to serve more ads within the conversations in … Continue reading Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Tag Archives: Taps
As Travel Recovers, Away Taps New CMO
As Travel Recovers, Away Taps New CMO by Sarah Mahoney @mahoney_sarah, January 23, 2023 Riding the post-pandemic-travel boom, Away has hired Carla Dunham as its new chief executive officer. She replaces Melissa Weiss, who left in July after just nine months. Dunham had been CMO at Foxtrot, a retail and ecommerce company in the grocery and … Continue reading As Travel Recovers, Away Taps New CMO
L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2023 L’Oréal ANZ, a multibillion-dollar cosmetic giant, chose Productsup’s product-to-consumer (P2C) software to drive down costs and enhance its omnichannel strategy in Australia and New Zealand. The partnership will assist L’Oréal ANZ aims to … Continue reading L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
Samsung taps a former Mercedes-Benz designer to lead its mobile design team
Motorola DROID review Joshua Topolsky While the camera certainly seems capable of taking great looking photos, getting everything to play nice isn’t as easy as it should be. First off, the camera is painfully slow to focus and snap pictures — and when it does, the results can be unpredictable. Strangely, the lens … Continue reading Samsung taps a former Mercedes-Benz designer to lead its mobile design team
Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI by Laurie Sullivan @lauriesullivan, December 20, 2022 Qualcomm launched a campaign starring Oscar-nominee Michelle Yeoh called The Edge of Possible, highlighting the everyday impact artificial intelligence (AI) has on people’s lives. It is part of a multi-year storytelling effort to make Qualcomm synonymous with 5G and … Continue reading Qualcomm Campaign Taps Michelle Yeoh To Share The Infinite Possibilities Of AI
Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon
Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon by Laurie Sullivan @lauriesullivan, November 18, 2022 Gap’s turnaround efforts resulted in the company reporting sales of $4.04 billion for the third quarter ended October 29, compared with $3.94 billion in sales a year earlier. Companies under its umbrella include Old Navy, and Banana Republic. The … Continue reading Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon
MRI-SImmons Taps 605’s Katz For Advanced Advertising
MRI-Simmons Taps 605’s Katz For Advanced Advertising by Joe Mandese @mp_joemandese, September 2, 2022 Brian Katz has joined MRI-Simmons as vice president of advanced advertising. He joins from TV measurement service 605, where he was senior vice president of sales, and previously held senior sales and research roles at Magid, TiVo, NBC Universal and Paramount. … Continue reading MRI-SImmons Taps 605’s Katz For Advanced Advertising
Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities
All-Cash Home Lender Zigzy Taps Harmelin For Media
All-Cash Home Lender Zigzy Taps Harmelin For Media by Joe Mandese @mp_joemandese, July 22, 2022 Zigzy, a direct-to-consumer home-lending brand specializing in all cash offers, has tapped Philadelphia-based Harmelin Media as its media agency of record. Harmelin, which broke its first campaign for Zigzy earlier this month in Dallas, utilized linear TV, OTT, audio, social, … Continue reading All-Cash Home Lender Zigzy Taps Harmelin For Media
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It by Laurie Sullivan @lauriesullivan, March 16, 2022 Reddit’s partnership with WPP, announced today, comes with a multiyear commerce advisory agreement to assist brands in leveraging the purchase power of online communities. The long-term partnership will help brands with counseling and support. The partnership … Continue reading WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It