Tag Archives: Taps

City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Use of the apps has increased average order value by 5 percent. Greg Sterling on May 31, 2017   Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can … Continue reading City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities

Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015  Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities

TapInfluence Taps Into Silicon Valley to Find a New CEO

Michael Davidson TapInfluence, a Boulder, CO-based marketing software startup, has hired a new chief executive from Silicon Valley. Promise Phelon, who previously worked at The Resumator and founded and was CEO of UpMo, is taking over the top spot, replacing co-founder and longtime CEO Rustin Banks. Banks will stay on as chief product officer and … Continue reading TapInfluence Taps Into Silicon Valley to Find a New CEO