Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition. Ben Jacobson on August 29, 2017 at 3:02 pm Automation helps companies save time, scale faster and reduce the damage caused by human … Continue reading 5 tools to take your marketing automation to the next level
Kent Campbell — August 27, 2017 Follow @reputationx — August 27, 2017 One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is “how much does ORM cost” of course.) Their anxiety is understandable considering that more than 80% of consumers … Continue reading How Long Does Reputation Management Really Take?
Allen Finn — August 8, 2017 — August 8, 2017 I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice. What exactly does that mean? … Continue reading 5 Ways to Use Facebook Ads to Take Down Your Competitors
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. Chris Silver Smith on July 24, 2017 Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in … Continue reading How long does reputation management take?
Mark Miller — July 18, 2017 Follow @MMtwopointfive — July 18, 2017 Last week, Amazon held the latest edition of Prime Day, an annual event it puts on for its Prime subscribers. Like most things the eCommerce giant does, it’s something digital marketers and e-tail leaders should keep a close eye on. With the holiday … Continue reading 3 Valuable eCommerce Lessons to Take from Amazon’s 3rd Prime Day
Maybe, but first let’s define what it is. Barry Levine on July 14, 2017 It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. … Continue reading Will People-Based Marketing take over?
Kevin George — July 12, 2017 Follow @imkevin_monk — July 12, 2017 Email marketing has evolved over the years, thanks to the advent of mobile devices and more and more email clients. Subscribers’ inboxes are packed with emails and to STAND OUT in the crowd is a challenge for email marketers. Getting the customers’ attention … Continue reading Take Interactivity to the Next Level with Kinetic Email Design
Markus Linder — June 28, 2017 Follow @markuslinder— June 28, 2017 With more than 22.4 million consumers each year and $ 57.6 billion in spending, the on-demand economy is alive and kicking it – hard. From transportation (e.g. Uber, Lyft), accommodation (e.g. Airbnb, Onefinestay), delivery (e.g. UberRush, Instacart) to shopping (e.g. Ebay, Etsy), on-demand, app-based … Continue reading The On-Demand Economy Is Booming. Will Online Marketplaces Take Over?
Angela Southall — June 28, 2017 Follow @mentionmeshare — June 28, 2017 Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things. It duly (and rapidly) built a loyal user base that’s still going strong … Continue reading Pinterest Developments: 3 Reasons Marketers Should Take Note
Kevin George — June 20, 2017 Follow @imkevin_monk — June 20, 2017 Have you ever skimmed your emails and got that “déjà vu” kind of a feeling because most of them look ‘almost’ similar? Check out these emails: Don’t they bear striking resemblances and emit a sense of monotony? Sections separated by spacers & stacked … Continue reading Reusable Template or One-off Email Templates? Take Your Pick!
