As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017 Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
Heather R. Morgan — June 15, 2017 Follow @HeatherReyhan— June 15, 2017 geralt / Pixabay The goal of a sales email is to start a conversation. You want to pique enough interest, and show enough value, that you get the reader to hit “reply.” But when you sit down to write a cold email, more … Continue reading Why You Should Take the Politeness Out of Your Sales Emails
By Vikas Agrawal May 19th, 2017 Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer predicted that there’ll soon be more content on the internet … Continue reading 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)
Greetje den Holder — May 15, 2017 Follow @GdenHolder— May 15, 2017 Are you struggling with your video marketing efforts? Have you not gotten the results that you were looking for? In this blog, I have some tips for you to take your company’s video marketing to the next level. First, I will share 7 … Continue reading How to Take Video Marketing to the Next Level
Alan Rita — May 5, 2017 — May 5, 2017 There is an undoubtedly need for increasing our security measures these days, especially if we consider the latest news on cyber security breaches and the potential damage that could imply for our business’ interests. However, it is a relatively minor part of the total amount … Continue reading 5 Ways for Encouraging Your Employees to Take Security Measures Seriously [Infographic]
Harvey Deutschendorf — May 8, 2017 Follow @theeiguy— May 8, 2017 “The simple act of paying positive attention to people has a great deal to do with productivity.” ~ Tom Peters It is one of management’s greatest nightmares. One of their finest people has suddenly turned cold. The person who did more than their share … Continue reading 7 Steps to Take When a Star Employee Disengages
Dave Schoenbeck — May 4, 2017 Follow @daveschoenbeck— May 4, 2017 Burned out at work? When was the last time you had a vacation? According to a study conducted last year by Project: Time Off, Americans are taking less vacation time than at any point in the last 40 years. Up until the year 2000, … Continue reading Burned Out at Work? You Need to Take a Vacation
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. Julie Joyce on April 26, 2017 I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let … Continue reading Content and links: It really does take a village
In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives. Brian Massey on April 3, 2017 It’s rare to find an easy way to significantly increase your conversion rate with a simple … Continue reading Yes, I want to take care of your spam problem for you
Jaime Nacach — March 22, 2017 Follow @bloominari— March 22, 2017 If you’re feeling the strain of the daily grind in running a business, you’re not alone. Many entrepreneurs and small business owners try to take on too much, which can end up negatively affecting the business in the long run. Marketing Automation Helps You … Continue reading 4 Ways to Take the Load off Your Small Business
