Tag Archives: survey

Pre-Testing Your Employee Survey

by Jamie Nichol November 27, 2015 Follow @CultureIQNovember 27, 2015 As you optimize your employee survey design, it’s important to get a second (and third and fourth) opinion. This can help you figure out whether the survey is really testing what you want it to test, identify ambiguities in the questions or structure, and catch … Continue reading Pre-Testing Your Employee Survey →

Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015

Lessons Learned

by Ian Newcombe November 15, 2015 Follow @Ian_NewcombeNovember 15, 2015 Improving the customer experience is about everything from embracing technology in-store to offering click and collect services according to Sanderson’s Retail Insights 2015 report. To remain competitive in today’s world, retailers have to embrace new ways of doing business – whether through improved delivery options … Continue reading Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015 →

The Five Greatest Survey Questions Ever

Surveys

by Miguel Conner November 14, 2015 Follow @qsampleNovember 14, 2015 Author Thomas Pynchon wrote: “If they can get you asking the wrong questions, they don’t have to worry about answers.” This quote is socially charged. Nevertheless, in this or any event, market research comes to the rescue. Asking the right question is central to the … Continue reading The Five Greatest Survey Questions Ever →

Survey Shows ‘Friendly’ States For Small Businesses

Small Business Tools

David KigerSeptember 10, 2015 The challenges involved in starting a small business are numerous. One that may not immediately come to mind is location, and we don’t mean what part of town the business is located. Each state has its own systems, rules and regulations, and it’s important to be familiar with the facts before … Continue reading Survey Shows ‘Friendly’ States For Small Businesses →

7 Tips To Get The Most Out Of Survey Emails

Email Marketing

So many survey recruitment emails seem to be sent on autopilot, without any thought of creativity or user engagement. Contributor Andrew King has suggestions to help you wake up your survey request emails — and improve your response rates. Andrew King on August 26, 2015 Email is one of the most popular channels for distributing … Continue reading 7 Tips To Get The Most Out Of Survey Emails →

6 Best Practices to Follow When Designing Pre-Chat Survey

Surveys

Comm100August 15, 2015 When customers contact companies for support via phone or email, it’s customary to provide basic contact and account information. Information such as name, address, account number and other similar information is essential at times to help customers resolve issues or correct problems. The Internet offers much more anonymity than other contact methods, … Continue reading 6 Best Practices to Follow When Designing Pre-Chat Survey →

Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It

Social Media Competition

Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds. Martin Beck on July 13, 2015 Bloomua / Shutterstock.com The use of social media as a consumer shopping aid appears to … Continue reading Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It →

Guide to Autoresponders: Content Offer and Survey Emails

Email Marketing

VerticalResponseJune 29, 2015 Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns. Content Offer Emails You can educate … Continue reading Guide to Autoresponders: Content Offer and Survey Emails →

Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition

Video Marketing

75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised. Ginny Marvin on May 21, 2015 A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the … Continue reading Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition →