by WishpondSeptember 16, 2016 Nowadays, your potential customers are spending an increasing portion of their day online. But that means they’re bombarded by more marketing clutter than ever before, which has made them all the more skeptical of ads. They interpret lots of your marketing efforts as someone trying to trick them into buying something. … Continue reading Bounce Rate: What It Is and How to Solve It with a Simple Survey
Urban Airship survey showcases broader potential of mobile wallets. Greg Sterling on July 27, 2016 Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication … Continue reading Not just for payments, mobile wallets an underused consumer channel — [survey]
by Sara McGuire July 10, 2016 Follow @sara_mcguireJuly 10, 2016 Survey and poll data are one of the most common types of content you see in infographics. That’s because poll and survey data typically translates beautifully into charts and graphs. When done right, visualization brings data to life. An infographic can make information more easy … Continue reading How To Make an Infographic From Your Poll And Survey Data In 4 Steps
RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology. Amy Gesenhues on June 24, 2016 at 11:15 am According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the … Continue reading Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
by Eric Chester June 6, 2016 Follow @eric_chesterJune 6, 2016 Not long ago I worked with a mid-sized manufacturing plant in St. Louis that had a remarkable record of attracting and keeping in-demand workers. Although the company offered competitive wages, their formula for employee retention did not include offering above-market compensation, perks, and benefits. When … Continue reading Does Your Engagement Survey Ask These 3 Crucial Questions?
Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
Majority say that their feedback is ignored by enterprises. Greg Sterling on March 21, 2016 Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user … Continue reading Survey: More than half of customers will defect unless their feedback is recognized
Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago. Barry Levine on March 7, 2016 Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key … Continue reading ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency
by Howard J. Sewell February 27, 2016 Follow @hjsewellFebruary 27, 2016 I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. However, very quickly, Webinars … Continue reading 5 Tips for Successful Survey Campaigns
by Martha Spelman January 17, 2016 Follow @marthaspelmanJanuary 17, 2016 Business owners are always trying to see into the future. What’s the economy going to do? How can I grow my business? What new technology should I know about…and use? How do I keep customers satisfied and employees happy? What moves should my business make … Continue reading Small Business Survey: Here’s What 2016 Looks Like
