Derek OverbeyMay 3, 2015 Discovering valuable information about your customers has always been coveted in the business world. The reasoning behind this is logical. If you understand who your customers are, you can strengthen your relationship with them, build trust and credibility. You can also collect the information needed to make the right decisions for your … Continue reading 10 Questions To Ask In Your Business Demographics Survey
Jacob ShriarApril 6, 2015 Employee surveys are great, but they don’t mean much if no one’s participating. Companies often spend an incredible amount of time and energy on creating employee surveys, but there is usually very low participation. Based on research I’ve seen, 30% is the average response rate for employee surveys. I think that … Continue reading How To Improve Employee Survey Participation Rates
Alexandra LevitMarch 30, 2015 New Workfront research shows project managers are so slammed that they are unable to focus on the most important aspects of their work. According to Workfront’s new Project Management Survey, conducted in late 2014 with 384 North American PMs, project managers are being inundated with too much work, lack of visibility … Continue reading Survey Shows Project Managers Are Stretched To The Brink
Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content. Matt McGee on March 16, 2015 Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing say it’s successful. The Content Marketing Trends survey covered 290 marketers, … Continue reading 89 Percent Of Companies Using Content Marketing Say It Works [Survey]
Christopher BrownFebruary 28, 2015 While surveys are useful at collecting information on customers and how they feel about certain interactions, products or services there are other ways to gain meaningful insights. First let’s define what we mean by customer insights: Customer Insights Defined: a deep understanding of a customer’s needs and behaviors—both known needs that … Continue reading How to Generate Customer Insights Without Another Survey!
Jacob ShriarFebruary 19, 2015 Employee surveys are great, but more often than not, they’re boring, bland, and way too long. It’s important for companies to try a softer approach, and use things like employee pulse surveys. Usually, survey questions are vague, and not very exciting to answer. They also often use corporate buzzwords that just … Continue reading 7 Unconventional Employee Survey Samples (And Why They Work)
Rachel KrugFebruary 2, 2015 When you conduct an online survey, it’s important to have a plan in place to interpret your results. After all, what good is collecting feedback from your customers if you’re not going to be able to use it? With so much going on, it can be difficult to find the time … Continue reading How To Interpret Your Survey Data And Make Smart Business Decisions
Online survey by Salesforce Marketing Cloud’s found that 66% plan to use Facebook on their second screen on game day, compared to 56% for Twitter. Martin Beck on January 30, 2015 Never mind the big screen on Super Bowl Sunday. What’s going to be on your second screen? If you’re like most people, it’ll … Continue reading Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. Martin Beck on January 13, 2015 A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a new survey. Salesforce Marketing Cloud polled … Continue reading Survey: 70% Of Marketers Plan To Boost Social Spending In 2015
Mobile technology the key to more engaged, personalized marketing. Greg Sterling on January 13, 2015 Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. According to … Continue reading Survey: Mobile Integration Makes Other Digital Marketing More Effective
