by Eyal Katz May 16, 2016 Follow @eyalk100May 16, 2016 Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. … Continue reading What Facebook Support Won’t Tell You About Your Stuck Campaigns: A Case Study
by Allen Finn March 31, 2016March 31, 2016 Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait. After thirty seconds or so spent lost in the intricate stitching details, … Continue reading Is Live Chat Support Killing Your Landing Page Conversions?
by Mel Attia March 21, 2016March 21, 2016 When respected publications like Harvard Business Review discuss crafting great “digital customer experiences”, the issue is now well entrenched into the corporate world. Digital transformation is adding technical complexity to many things that were once simple and disconnected. Everyday appliances are getting “smart”. What was once a … Continue reading Enhancing Your Existing Support Channels Digitally
by Adrian Speyer March 13, 2016 Follow @adrianspeyerMarch 13, 2016 Last week was a momentous moment in social customer service. Apple Support joined Twitter. Apple, for many years, had a support community, but the push to social media was seen somehow as Apple “finally” offering a public support channel. The truth is, opening a Twitter … Continue reading Forums in a World of Social Media Support
by Sarah Smith January 28, 2016 Follow @sarahsmith82110January 28, 2016 Today’s social media plans for small businesses that do not include AdWords are definitely behind the times. The promotion and add distribution network of Google is one of the most effective and precise methods of getting a point across on the entire Internet. However, it … Continue reading Social Media Templates Planning as Adwords Support
by Laurie Sullivan @lauriesullivan, (January 27, 2016), 1:39 PM The Interactive Advertising Bureau pegs Russia’s online advertising marketing at about $2 billion in 2016 compared with $50 billion in the United States, according to Boris Omelnitskiy, president of the IAB in Russia. Omelnitskiy told Search Marketing Daily during the IAB Leadership Meeting in Palm Desert, … Continue reading IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
by Colleen McKenna December 13, 2015 Follow @colleeninteroDecember 13, 2015 I love marketing people. I am connected to more than 390 marketing professionals and most of them I know reasonably well. I appreciate their skills, perspective, knowledge and creativity. They are often the person in the company to inquire about LinkedIn training, coaching or consulting. … Continue reading Who Should Support Your LinkedIn Efforts?
Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced. Danny Sullivan on November 24, 2015 Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages. Accelerated … Continue reading Google Announces New Advertising Support For AMP Pages
Rating service wants to ensure fast-loading AMP pages are credited properly to publishers. Danny Sullivan on November 9, 2015 As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, … Continue reading comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
Kevin FredrickOctober 24, 2015 Startups can be crazy, exciting places to work. While it can often feel like there are more balls in the air than hands to catch them, somehow everything ends up getting done. This is because, many times in startups, people from one department jump into another department to tackle the tasks … Continue reading How Cross-Functional Support Benefits Your Business
