Google Announces New Advertising Support For AMP Pages




  • Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced.




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    Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages.


    Accelerated Mobile Pages — known as AMP for short — is a project backed by Google and intended to make pages appear super-fast for those using mobile devices. Since AMP was announced in October, it has gained support from publishers, platforms like Twitter, analytics providers and now today, advertising networks and platforms.


    The latest news came in a post that Google made through a new blog hosted on WordPress.com, one of the AMP partners. Google also has a similar area just started on Medium, where the news was also supposed to be shared, but it has yet to appear there.


    From the post, Google said that several new advertising platforms have joined the AMP project, including its own DoubleClick and AdSense:



    Today we’re announcing that Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the framework to improve the advertising experience for users, publishers and advertisers on the mobile web. More to come as we continue to ramp this aspect of the effort


    These additions are important, because it means that publishers have greater flexibility to monetize their pages compared to some of the limitations in rival systems like Facebook’s Instant Articles and Apple News.


    Google also gave a date for when AMP will arrive in Google search: early 2016. Our Search Engine Land story has more about that: Google Says AMP Will Come To Google Search “Early Next Year.”


    And heads-up: at Marketing Land’s upcoming SMX West conference, we’ll have a special session all about AMP pages, with Google as a confirmed speaker, to cover all your questions.








    (Some images used under license from Shutterstock.com.)


     


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