Zac HeiseyJanuary 15, 2015 For some business owners, especially those who may have recently shelled out a large chunk of change on a top-notch website, it can be hard to understand why they now need to invest even more money into marketing and promoting their shiny new site. Conversely, businesses with creative, well-developed online advertising … Continue reading Combine On-Site & Off-Site Factors for Online Success
Alex DittyJanuary 15, 2015 Here are the reasons you may not be finding success with your Instagram Marketing yet. Successful social media marketing on Instagram doesn’t have to be difficult. Whether you’re a social media marketing agency, a major brand or even a one-man marketing team trying to promote your app with Instagram, it’s possible … Continue reading Not Finding Success with Instagram Marketing? Here’s Why.
We’re over the holiday frenzy. Now contributor Jordan Elkind explains how retail marketers can start the new year on the right foot. Jordan Elkind on January 14, 2015 The end of the year often feels like a blur. There’s the frantic November and December push to get campaigns prepped and out the door. Then, … Continue reading 3 Steps To 2015 Marketing Success For Retail Standouts
Dawn EllisJanuary 13, 2015 Every interaction you have with a potential customer affects your business. As a result, your main priority should be to successfully build relationships with your customers that want to return and refer their friends. After all, a loyal customer is your ideal customer. While building business leads is important, it’s what … Continue reading Sing a Song of Success: Turn Icy Leads into Loyal Customers
Social Selling Strategies Are you getting all the sales you want from social media? Do you wish your followers showed more interest in your products or services? Social selling is not an exact formula for sales, but instead an end result from strong interactions with your business or brand’s community. As word-of-mouth becomes the … Continue reading Become a Social Selling Success with These 4 Tips
Business.comJanuary 5, 2015 How many newsletters in your inbox do you actually plan to read? It can be difficult to get a sense of which branded emails are worth opening when your inbox feels like a black hole. And while brands can’t exactly control open rates, there are ways to increase the chances of more … Continue reading 12 Design Elements Crucial For A Newsletter’s Success
Marc GubertiJanuary 2, 2015 Ever since blogging became established as a way to make a strong income about a decade ago, millions of blogs have been created, and billions of blog posts have been published. Despite all of the work bloggers put into their blogs, few bloggers are actually successful. The majority of bloggers are making … Continue reading What Truly Determines A Blog’s Success
Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Benny Blum on January 2, 2015 at 1:14 pm What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic, engagement, and/or … Continue reading What’s Your Marketing Success Metric?
ZOG Digital December 31, 2014 Advertising on social media is both an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales. Fifty-one percent of advertisers in the United States said they planned on increasing their digital ad spending this year according to eMarketer. The same survey showed that … Continue reading Five Steps For Success In Social Media Advertising
Patrick Murphy December 26, 2014 Why should you test your website? Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of … Continue reading How To Test Your Website For Marketing Success?
