Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Benny Blum on January 2, 2015 at 1:14 pm What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic, engagement, and/or … Continue reading What’s Your Marketing Success Metric?
ZOG Digital December 31, 2014 Advertising on social media is both an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales. Fifty-one percent of advertisers in the United States said they planned on increasing their digital ad spending this year according to eMarketer. The same survey showed that … Continue reading Five Steps For Success In Social Media Advertising
Patrick Murphy December 26, 2014 Why should you test your website? Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of … Continue reading How To Test Your Website For Marketing Success?
Contributor Adam Weiss reviews affiliate marketing trends that arose in 2014 and discusses how to prepare for what lies ahead in the new year. Adam Weiss on December 26, 2014 The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since … Continue reading Planning For Success: 5 Affiliate Marketing Resolutions For 2015
What is a “culture of content,” and how can organizations foster one? Columnist Rebecca Lieb explains. Rebecca Lieb on December 23, 2014. Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to … Continue reading Culture Of Content: The Success Criteria
Jen Phillips April December 17, 2014 You Can Have Small Business Social Media Success- Here’s How If you’re tired of spinning your wheels in the social media landscape, if you’re confused about how to make it work for your business, if you think you have to sign up everywhere. Take a deep breath. You … Continue reading 7 Steps for Small Business Social Media Success
Serial has done the impossible and become a must-listen-to event. Here’s how you can borrow some of its creative gestalt. By FastCo Studios Over two million people have streamed each episode of the Serial podcast. That’s as many as some prime-time television shows. Fast Company‘s Noah Robischon and Chuck Salter talk about what … Continue reading Why Is “Serial” So Damn Good? Unlocking The Secrets To The Smash Hit’s Success
Samantha Collier December 16, 2014 Do you have customers who’ve liked your small business on Facebook? Followed you on Twitter? Pinned you on Pinterest? Are clients and prospects connected to you on LinkedIn? If the answer is yes, the holidays are the perfect time for you to post, tweet, pin and connect your way … Continue reading The 5 Keys of Holiday Social Media Success
Ernan Roman December 16, 2014 Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want–or do not want–from your customer experience, communications and company interactions? Here are 3 key questions … Continue reading 3 Questions You Need To Ask Now For 2015 Success
Allison Kelly December 14, 2014 The title is not a trick question. Suffering from your success can be a painful point in any business, and— let’s face it—in the entrepreneur’s life as well. As the CEO of your small business you should be running things, your business should not be running you. Unfortunately, too often than not, when the … Continue reading Are You Suffering from Small Business Success?
