Jay Gronlund — November 21, 2018 — November 21, 2018 There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. However, the most noteworthy trend is their decreased desire to own things or buy … Continue reading Why Millennials Value Experiences, Not Stuff
The Email Edge: Does The Gmail Study Have The Stuff? by Ray Schultz, Columnist, February 17, 2017 Gmail users are ignoring Gmail’s inbox classification plan — only a third employ it, and they haven’t turned it into a promotional ghetto, according to a Return Path study issued earlier this month. But they still seem to … Continue reading The Email Edge: Does The Gmail Study Have The Stuff?
by Anton Kraly June 30, 2016June 30, 2016 10 practical tips to get your message heard and shared by busy people through email Almost every opportunity in life is only one person away. Think about that for a second. You could land your dream job through one boss’ approval. You could end up on your … Continue reading How To Get Busy Influencers To Share Your Stuff via Email
by Graham Jones May 19, 2016 Follow @grahamjonesMay 19, 2016 You want your website content shared, right? So why is it that so little of so many sites gets shared? Check out the sharing statistics on your website and the chances are you will find handfuls of shares, here and there. For most websites the … Continue reading Why Don’t People Share More Of Your Valuable Stuff?
by Steve Gumm January 28, 2016 Follow @stevegummJanuary 28, 2016 Video Marketing Statistics really tell the story for Local Video Marketers. But you have to look beyond the video marketing statistics and think about the bigger picture as to how you are engaging and remaining relevant in a digital world. Statistics are always fantastic. Don’t … Continue reading Video Marketing Statistics – Powerful Stuff for 2016
by Genia Stevens January 24, 2016 Follow @geniastevensJanuary 24, 2016 A recent Small Business Trends article addresses the three most common challenges small business owners face. Those challenges are: people, finances and time. The good news is the availability of affordable technology can help business owners address all of these challenges. While the technology may … Continue reading 19 Tools to Help Small Business Owners Get Stuff Done
Audrey AnOctober 31, 2015 Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel. That’s tough. When we set out to do this for a financial services company recently, we thought … Continue reading The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff
Elizabeth WilliamsOctober 31, 2015 Is there anything prettier than a well-merchandised display of bed and bath linens? I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size and thread count. It’s all about potential. For just a few minutes you can imagine that your bedroom will … Continue reading Is Your Competition Making Stuff Up? Good.
Debi LewisJune 8, 2015 Business owners have limited supplies of three things: time, patience, and money. Whichever of those items is the scarcest commodity in the moment will determine the relative importance of finding hidden stores of the other two. Most often for my clients, money is the hardest thing to spare when they’re looking … Continue reading Free Stuff for Plucky Web Site Owners
Matt BrennanMay 1, 2015 The Internet is a crowded place. In order to stand out amongst the competition, you need to be able to quickly and easily tell your customers what makes your business different from the rest. You have to tell good stories and you have to stand out. That involves SEO copywriting. There’s … Continue reading SEO Copywriting For The People Who Buy Your Stuff