by Laurie Sullivan @lauriesullivan, (October 06, 2015) Poor data integration sabotages cross-channel campaigns and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a Forrester Consulting study commissioned by IgnitionOne. No doubt the subject — a topic of conversation at Advertising Week … Continue reading Cross-Channel Campaign Study Confirms Integrated Data Required For Success
Dave SchneiderSeptember 17, 2015 This summer I did something I’ve never done before since starting my own business. I stayed in one place. The place was the Boston area. And since I never stay in the same place for more than a month or so (and in fact, we are moving to Costa Rica right … Continue reading Case Study – Are Conferences An Effective Way To Promote Your Business?
Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Ginny Marvin on September 17, 2015 Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being … Continue reading Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]
A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Amy Gesenhues on September 14, 2015 According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a … Continue reading Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
Alicia KanAugust 20, 2015 Is there a right way and a wrong way of conducting blogger outreach? I prefer to think that there are right ways and then there are better ways. Customized blogger outreach campaigns, when done strategically, can lead to greater brand awareness, higher web traffic and increased sales as this e-commerce case study shows. Challenge Jerky … Continue reading Best Practices in Blogger Outreach: The Jerky Dynasty Case Study
Tanner HackneyJuly 31, 2015 There are several terms unique to the world of PPC, and they can often be confusing. It’s easy to forget the difference between CTR and CTA. And what’s the difference between geotargeting and retargeting? Learn all that and more in this comprehensive PPC article and infographic. Keywords Keywords determine when your … Continue reading Study up on the Essentials of PPC [Infographic]
Shelly KramerJuly 13, 2015 The owners of small to mid-size businesses (SMBs) across the United States are seeing more success from their websites than their other marketing channels. That’s the headline from a recent study and, as someone who firmly believes that a corporate website is the hub of all your business operations, that data … Continue reading SMBs Seeing More Success With Websites Over Other Channels [Study]
Jonathan YefetJuly 8, 2015 Email marketing is not dead, and we promise you that it won’t be dying anytime soon. In fact, consumers love receiving email marketing messages – we’re not just saying that – it’s been proven… A new study by the folks at Return Path looked into data frequency and optimization. It took … Continue reading Return Path Study Reveals Recipient Patience for Email
Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content. Amy Gesenhues on June 29, 2015 According to a report from the Wall Street Journal, researchers from Columbia University and Harvard Business School claim Google is delivering a “degraded version of its search engine,” … Continue reading Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
Email analytics company Litmus analyzed 400,000 email campaigns to identify benchmarks around email virality based on foward-to-open rates. Amy Gesenhues on June 23, 2015 According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for … Continue reading Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
