New benchmark survey shows executives plan to place greater emphasis on solving cross-channel measurement challenges this year. Ginny Marvin on January 26, 2016 The IAB Data Center of Excellence and Winterberry Group have released what both groups say will become an annual benchmark of how digital marketing and media practitioners are focusing their data practices and investments over time. The … Continue reading Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]
Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
by Paul Jacobson January 16, 2016 Follow @pauljacobsonJanuary 16, 2016 Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’ adoption curve increased dramatically in late 2012 and recent developments like Apple’s provision for ad blockers in iOS 9 in mid–2015 highlighted a growing threat to … Continue reading A Case Study In Industry Responses To Ad Blocking
Apps are regularly “cleaned out” by 60 percent of smartphone owners, says Yahoo. Greg Sterling on January 7, 2016 Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced … Continue reading Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
by Abhishek Raj December 13, 2015 Follow @buddinggeekDecember 13, 2015 Lately there has been a lot of buzz on the web regarding Google plus being a dead social media marketing tool. If you’re one of those who believe that the Google+ ripple for social media marketing is over, then reading this post could perhaps completely change your negative … Continue reading Using Google+ for Viral Traffic Generation! [Case Study]
By Alicia Thomas December 8th, 2015 The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year — or if they will shop online at all. We also want to uncover statistics about the emerging area of mobile purchasing. Are shoppers comfortable using their … Continue reading Canadian Online Shopping Habits For 2015 [Study]
by Elna Cain November 14, 2015November 14, 2015 In a recent post, we talked about the elements involved in writing creative, customized copy for your landing page. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine. Customization applies to catering to … Continue reading Customizing Landing Page Copy: A Case Study
Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops. Barry Levine on November 12, 2015 From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The whitepaper from video ad platform Videology and security firm White … Continue reading New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
Contributor Nathan Safran reveals key findings from a study by Blue Nile Research on which content types are most likely to appeal to consumers during the buyer journey. Nathan Safran on November 6, 2015 The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a … Continue reading Study: The Content That Compels People to Buy
Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015 Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests
