Tag Archives: Structure

Use URL Structure SEO to Drive Customers to Your Website

Alaina Brandenburger April 27, 2021 When you built your business website, you likely drafted your copy according to SEO guidelines to increase the chances of people finding you on the internet. To improve business visibility, it’s essential to employ SEO strategies when creating content for your blog, videos, social media posts, and other digital marketing. … Continue reading Use URL Structure SEO to Drive Customers to Your Website →

3 Main Types of Online Courses And How To Structure Your Online Course Ideas

Courses Online

Tina Dahmen January 19, 2021 There are three different types of online courses out there, an introductory course, a laser-focused course and a signature course. Some of my challenge participants have asked me which types of online courses they should create and how to structure an online course. When you are creating an online course, … Continue reading 3 Main Types of Online Courses And How To Structure Your Online Course Ideas →

Stop forcing your B2B marketing org structure on your buyer’s journey

B2B Marketing

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey →

How to Create the Best Facebook Ad Campaign Structure for Conversion Success

Facebook Advertisement

Nicole Blanckenberg — March 10, 2020 Here’s the bottom line: the path to high-converting Facebook ads starts with ensuring you have the best Facebook account and campaign structure for success. Why? Because the right Facebook ad campaign structure will enable you to build your strategies and optimize your campaigns at every level to ensure you … Continue reading How to Create the Best Facebook Ad Campaign Structure for Conversion Success →

4 Ways A Silo Structure Will Boost Your SEO

SEO Checklist

Thomas Griffin — February 7, 2020 Your website is the most important communication portal between your business and your audience. When you rely on your website content to bring in traffic, create engagement, and drive conversions, it becomes essential to ensure that it is well-organized. A powerful way to create clarity and ease of navigation … Continue reading 4 Ways A Silo Structure Will Boost Your SEO →

Understanding the Customer Success Team Structure

Customer Satisfaction

Mia Jacobs — January 23, 2020 The success of an enterprise depends more than ever on the Customer Success (CS) team. A CS team’s primary purpose is to build, maintain, and optimize lasting customer relationships by helping them fulfill and even exceed their own business goals. The stronger that connection is, the more likely your … Continue reading Understanding the Customer Success Team Structure →

Pro Tip: Manage writers the way they want to be managed – with structure

Writing Guide

Be clear with writers fueling your content marketing strategy about each step of your content development, review and approval process. Ryan Brock on January 22, 2020 It doesn’t matter if it’s a blog post, a news article, or even a novel: Writing takes time. And even if you have the most capable of writers fueling … Continue reading Pro Tip: Manage writers the way they want to be managed – with structure →

Change Organizational Systems with the Liberating Structure ‘Panarchy’

Change Management

Christiaan Verwijs — January 21, 2020 Liberating Structures are a collection of interaction patterns that allow you to unleash and involve everyone in a group — from extroverted to introverted and from leaders to followers. How do you change a complex system? This is the quintessential question facing the people eager to change systems — … Continue reading Change Organizational Systems with the Liberating Structure ‘Panarchy’ →

How to Create the Optimal Website Structure

Website Development Guidelines

Nick Brown — September 28, 2019 The structure of your website influences the experience of the people who visit it. I often find myself wanting to leave a website when it becomes challenging to find the information I am looking for. And this is what you want to avoid at all costs. To start this … Continue reading How to Create the Optimal Website Structure →

An SEO Guide to Website Structure, Content Silos & URL Architecture

SEO Education

Paul Morris — April 26, 2019 Follow @SuperbDigital — April 26, 2019 Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building … Continue reading An SEO Guide to Website Structure, Content Silos & URL Architecture →