Aastha Sirohi — January 29, 2019 — January 29, 2019
Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions.
Yes, email marketing is here to stay, and if you haven’t already started using it — get on with it!
If you have been using email marketing to connect with your customers, you already know the benefits. The ROI of email marketing (return on investment) is better than any other marketing tool, and the impact is even greater.
That said, new technologies and advancements; changing consumer attitudes and demands, and innovation impact the efficacy of email marketing. Every year marketing experts take a closer look at the new trends predicted to make marketing initiatives more powerful.
Before you go in and tweak that existing email marketing strategy of yours, to pace with the 2019 trends, take a moment to stop and assess. See what worked for your business in the past, and what could be made better. Analyzing your previous year’s reports show your learning curve, and help you make this year stronger.
If you’re are a small business owner, you’re are already the best marketer for your business. No one knows the strengths and unique elements about your business better than you. So, put on your marketing hat and take note of these 2019 trends to build your email marketing strategy.
2019 trends to build your email marketing strategy
Here’s a list of the 2019 trends you need to get on board with, and what you can do to make your emails more powerful.
Personalization
I said this last year, I’m saying it again, and so are the trends: personalizing your emails and sending out relevant information gets your emails the desired attention. Segmenting your contact lists and adding tags helps you send more targeted emails that make people take the necessary action.
What you need to do:
- Start segmenting contacts and add tags
- Use purchase and browsing history to create customized emails
Automation
Harness the power of automation and send the right message at the right time. Automation improves conversion rates, and enhances the engagement between a brand and it’s customers. With automation, you can easily send out a series of automation, in the right sequence, and right on time.
What you need to do:
- Create an automatic email response series for new and existing subscribers
- Reminder emails to connect with non-openers
- Create a proper sequence of information sharing
Referral marketing
To grow with email marketing is to continually grow your email network. Referral marketing is a great way to ask people who already engage with your business to help you grow your network. This also includes urging customers to review your brand to expand your possibilities for new customers to find you, and do business with you. Create an email asking people to refer and review your business, and make it easy for them to do so.
What you need to do:
- Give an incentive to people for referring
- Ask people to review your products and services
- Create an easy reference and review process
Visual marketing
Visual marketing gets more attention than text does. Using the right pictures that are relevant to the message, relatable and resonating with your business will make people take notice. 2019 calls for real images to which people can relate. It’s not about what looks good, but about what drives the meaning home. Aim for candid shots, behind the scenes, diversity, or story-based visuals that speak to your specific audience.
What you need to do:
- Collect real images from day-to-day activities
- Take some design and photography courses
- Ask users to share images
- Collect images at events
- Build stories with images
Interactive emails
Now that’s a 2019 trend you need to start experimenting with right away. People are used to getting emails, but interactive emails can change the game. These emails are designed to interact with the reader through various elements like GIFs, polls, surveys, or even add an element of gamification like a scratch card, or “spin-to-win” experience. With interactive emails, you can take your subscriber’s interest to the next level and enhance engagement.
What you need to do:
- Add surveys and polls to your emails
- Create or find relatable GIFs
- Try gamification elements to enthuse curiosity
- Keep the interactive elements easy and fun
Event Marketing
Whether you plan an online event or an offline one, the point is to start planning. Events get interested people in one place, give you a platform to interact with your audience and even partner with other businesses and brands to give your audience an unforgettable experience. Facebook and Instagram Live events are ruling 2019 social media trends.
What you need to do:
- Host an offline or online event and send out invites
- Create a buzz around the event on social platforms
- Create a forum for event related discussions
- Go Live on Facebook and Instagram to give a behind-the-scenes sneak peek
- Create a compelling RSVP landing page
- Create event marketing email series leading up to the event
Integrating social and email
Social media marketing and email marketing may be two different verticals, but marrying them gives you an edge on both. Use your emails to divert people to your social platforms, and vice versa. Using snippets from one platform on the other creates curiosity, and makes people see the value in being a part of both.
What you need to do:
- Divert social media followers to sign up for your emails/newsletter
- Include clickable social media buttons in your emails
- Share social snippets in the emails and vice versa
- Give updates and teasers on social about your emails
Isn’t it exciting? So many new possibilities and opportunities!
If that’s not enough, with AI taking over the digital space, you can start using it to enhance your email marketing too. With AI recommendations, you can know how to strengthen your email marketing with accurate tools like A/B testing.
Run with the trends
It’s important to keep pace with the trends to get your audience to notice you. As a small business owner, you’re constantly learning new things and equipping yourself with the latest trends that run the digital market.
The 2019 trends are promising and it’s time that you hop on this dynamic train of trends to take your email marketing to the next level. We wish you a successful 2019.
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