Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan. Michael Litt on May 22, 2015 If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start … Continue reading 7 Tips For Launching A Video Marketing Strategy
Shelly DuttonMay 22, 2015 Today’s customers are inundated with choices. Whether bottled water or mobile devices, there are hundreds of brands to choose from. And sometimes competing brands offer products with similar features, benefits, and price. Because the marketplace is oversaturated with little differentiation, customers are changing how they make their final purchase decisions. No … Continue reading Why Services Should Be Part Of Your Product Strategy – And Four Ways To Get Started Now
Simina IgnatMay 20, 2015 We know Social Media is a great tool for increasing word of mouth about your brand, establishing transparency and highlighting all the company updates you’d like to share with your follower base. But have you ever considered a sales strategy through social media? Lately, it has become the number one priority … Continue reading How to Perfect Your Sales Strategy Using Social Media
Ankur SharmaMay 15, 2015 I’m going to start this off by saying that, SEO is NOT dead. It was never dead and it doesn’t look like it’s going to die anytime soon. With many of the social networks; Twitter, YouTube and Pinterest, improving their search engines, this shows that search engine optimization still matters, it’s … Continue reading Why Your SEO Strategy Still Matters—It’s Evolving
Chloe NoskoMay 14, 2015 Volkswagen has stepped up its video marketing game. With big hits like the Old Wives’ Tale series, they’ve stirred up massive attention through video. The most recent ad campaign, though mainly shown via offline mediums, is the incredibly unique and simple “Ya!” video. This is a truly great advertisement. Here’s why it works, on so many … Continue reading Learning From Volkswagen: How to Nail Your Video Strategy
Elizabeth DyrsmidMay 14, 2015 Is your social media presence like many businesses these days? Do you have a set it and forget it policy, posting content every once in awhile without thinking about a strategy? It’s time to put that practice to an end! A smart social strategy is essential in today’s crowded social media … Continue reading How To Develop An Effective Social Strategy In 5 Easy Steps
Whitney SunseriMay 12, 2015 While algorithmic bidding certainly helps advertisers meet their goals for individual keywords, it may not necessarily result in maximizing profit for the overall collection of keywords. In order to achieve maximum profit, advertisers should consider utilizing a volume-based optimization strategy that has all keywords working together. What this means is that … Continue reading 4 Best Practices To Building A Better Bidding Strategy With Volume-Based Optimization
Rosalind HenshellMay 11, 2015 5 Steps To Create A Winning Video Marketing Strategy Video is a fantastic way to grab people’s attention, but it can also be expensive and time consuming to produce, something that leaves many small businesses feeling that it’s not worth their resources. Fortunately, there are lots of affordable ways to create … Continue reading 5 Steps To Create A Winning Video Marketing Strategy
Elena MikhaylovaMay 10, 2015 One of the first decisions every potential crowdfunding creator has to make is how much money s/he is going to ask for. There is no simple answer, but I’d like to share with you several things to keep in mind and strategies to consider. How Much Do You Need? To answer … Continue reading Crowdfunding Strategy: How To Decide On Your Funding Goal
Mladen KresicMay 6, 2015 Effective, persuasive communication is fundamental to building winning deals. When you are understood and believed, you greatly increase your chances of gaining leverage and having your value argument accepted by the other side. However, we make a mistake if our communication doesn’t recognize two kinds of value: Company value to the … Continue reading To Win the Deal, Add Personal Value to Your Negotiation Strategy
