Sally FalkowMay 5, 2015 Have you ever walked into one of those networking/cocktail parties at a conference? You know, the one with a couple thousand people in the room all talking at the same time? It can be scary! You probably look for someone you know and hang out with them. However, there are people … Continue reading The Social Media Cocktail Party Strategy
Amanda ClarkMay 5, 2015 Sometimes it can be tough to know what sort of content you need to be posting to Facebook. The rules and algorithms seem ever to be changing, and what’s accepted as a winning Facebook strategy one day may fall out of favor the next. This is not to say that there … Continue reading How To Win With Your Facebook Video Strategy
Miriam HaraMay 5, 2015 We’ve all heard it before: The sign of a good manager is someone who surrounds themselves with stronger people. This business strategy can be employed in all aspects of business. Ultimately, by hiring people that are stronger, it implies that the manager understands what they don’t know. In other words, they … Continue reading A Business Strategy That Makes Sense
Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a deal. Arnie Kuenn on May 4, 2015 You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content … Continue reading Why You Need A Persona-Based Content Marketing Strategy
Chuck CarnevaleMay 3, 2015 Introduction Many people make the mistake of investing in a stock simply with the hope or belief that it will or might go up in value. However, there is a very popular mantra that states “Hope is not a strategy.” Some attribute the origin of this mantra to former New York … Continue reading Hope Is Not A Strategy, Before Investing Have A Precise Calculation Of Return In Mind
Jenny StilwellApril 30, 2015 Some companies ignore strategy as part of their business practice, and prefer to just roll on and respond to opportunities as they occur. That’s one approach. However, I believe that even if opportunities arise that we didn’t foresee, a strategy will help us decide which of those to pursue and which … Continue reading Signs Your Strategy May Need A Makeover
Dave BrockApril 29, 2015 I’m sure I’m trying the patience of a number of people in a client organization. We’re establishing the key strategies, priorities, goals/metrics for the coming fiscal year. The CEO is very clear about what he wants to accomplish–though I had to wrestle him down to focusing on the top two. It … Continue reading Connecting The Dots, Strategy, And Execution
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales. Jayson DeMers on April 27, 2015 Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of angles. Writers and … Continue reading Brand Alignment And Content Strategy: Synergies That Sell
Angela Hausman, PhDApril 26, 2015 In today’s discussion on hacking strategy, I’d like to focus on the tradeoffs inherent in balancing control and flexibility. From today’s discussion, I hope you’ll gain an appreciation of: Why you need flexibility and control to reach strategic goals? Why you give up control to gain flexibility and visa versa? … Continue reading Hacking Strategy: Balancing Control and Flexibility
Manal BouchacraApril 22, 2015 As Meerkat and Periscope get into their never ending tight race, we sit back and look at how social marketers can use mobile live-streaming apps to take their strategies to the next level. Marketing has transitioned from paper and media to the web, in the form of carefully studied text. How … Continue reading 10 Reasons to Get Personal With Meerkat and Periscope in Your Social Media Strategy
