by Mandy Edwards February 10, 2016 Follow @memktgservicesFebruary 10, 2016 There’s been a lot of talk about Instagram this past year or two. It’s a platform that is growing fast, much like Pinterest in its early years. Now that users can switch between accounts, it makes life easier to switch between your personal and business … Continue reading A {Short} Beginner’s Guide to Instagram Strategy
by Karen Taylor February 10, 2016February 10, 2016 Read between the lines of the Goldilocks fairy tale and you’ll find a very picky customer. She doesn’t want her porridge too hot or too cold. She wants it just right. Similarly, she doesn’t want her bed too hard or too soft. She wants it somewhere in … Continue reading How to Walk the Personalization Strategy Tightrope
by Goutham Bhadri February 6, 2016 Follow @mktgsamuraiFebruary 6, 2016 Marketing has much of its roots in pricing. What you charge sends a direct message to the market about what your product is worth. Often, this message is louder and clearer than any amount of copy you write. As you try to find buyers online, … Continue reading Struggling to Find Buyers Online? A Change to Your Pricing Strategy Might Help
by Missi Freimark February 5, 2016February 5, 2016 Whether you are just starting your company, or reviving the brand, you should be considering how your brand can stand out from the crowd. In other words, how you are different (and better!) from the competition. A well thought out differentiation strategy will help your firm and … Continue reading Differentiation Strategy: Standing Out Among The Competition
by Kristin V. McNulty February 2, 2016February 2, 2016 Today marks the highly anticipated tradition of our beloved Punxsutawney Phil and his famous shadow; when most wait with bated breath for the promise of spring and seasonal change. As we quote Bill Murray around the agency and toss out quips from the famous film that … Continue reading How to Make Sure Your Strategy Isn’t Stuck Like Bill Murray in ‘Groundhog Day’
by Natascha Thomson February 1, 2016 Follow @nathomsonFebruary 1, 2016 This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why … Continue reading 7 Tips for a Social Media Marketing Strategy
by Sarah Voightman January 31, 2016January 31, 2016 From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, … Continue reading Nailing Your Non-Profit SEO Strategy
by Mimoza Naumovska January 30, 2016 Follow @BonadzaJanuary 30, 2016 In the effort to reach their consumers, marketers and brands today have digital operations in their prime focus. But despite their best efforts, some are still not feeling the effect of their display investments, even with a strong online presence and use of latest technologies. … Continue reading 5 Steps to a Winning Display Advertising Strategy
by Susan Gilbert January 28, 2016 Follow @SusanGilbertJanuary 28, 2016 The New Generation of SEO Marketing Have you abandoned your SEO strategy after being affected by Panda, Penguin and whatever new algorithm was thrown into the mix? If so, now is the time to include this important element in your business marketing plan, and recognize … Continue reading Why SEO Is No Longer Just A Google Strategy
by Brenda Stoltz January 27, 2016 Follow @BSStoltzJanuary 27, 2016 If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective … Continue reading Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
